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Then, I would add - Overture & AdWords have far greater reach, and cost less...
If you are NOT maxed out (budget wise) and these 2 are producing acceptable ROI, you should try to get more from them.
Keep in mind that LookSmart does 'double dip' so they compete against you with programs like CJ, etc - if you are into affiliate marketing.
If you don't have it, get some ROI tracking software or similar.
Keep in mind at .15 cents CPC, if it takes 200 clicks to get 1 conversion (which is a GREAT conversion rate from some numbers friends have relayed - I've never touched them) you will spend $30 for 1 acquisition.
Some industries, that is OK, some it isn't.
Hope this helps.
I also find it a relief to have one traffic source at least where I'm not obsessing about bids. I just set reasonable monthly budgets and check monthly that my ROI is on track. Very low maintenance and steady if it works for you, especially now that they offer tracking URLs and have lowered their listing/modification fees.
Personally I'd say it's worth a try.
Just give them a call. I have always had great help when I have had to call them. I have actually been quite surprised at how much they have offered. I know their number is on their site somewhere.
As far as being wary, jeremy has some very good points. As far as reporting goes theirs is fairly poor but I have had some very good experiences and some really bad ones. Given that it will be a new service for you I imagine you will watch it very closely anyway to evaluate it's effectiveness.
for those who are unclear
[edited by: jatar_k at 2:32 am (utc) on April 10, 2003]
The reason i bring up the 'click tracking' is that I've heard horror stories & also watched my stats as I got 0 ROI on their traffic.
Though, it's very industry specific. I know other people that get great ROI from them in the states.
But more importantly you can list either through Small Business Listings on which there is a 15c per click cost with a trackable ROI through their newly introduced tracking platform for small business.
f you list with LOOK and your site is accepted you will appear on ALL the LOOK partner sites of which the most important is MSN.
Secondly you can choose Large Business Listings but this requires a minimum monthly spend of $2500 and is more suited for the larger clients such as IBM,Fed Ex etc.......where the click rate is negotiated on a deal by deal basis.
Thirdly you can list geo specifically through LOOK Australia and or LOOK UK.
However in both htese locations there is NO cost per click for small business listings........there is a annual listing fee.....however if you choose to list as a large business listing in Australia you will then be listed on Yahoo Australia and New Zealand but again this is charged on a per click basis similar to the US model.
The UK has NO per click rate and nor will Japan when it comes on line at this stage.
On tracking..........LOOK recently introduced its Tracking "Primary Knowledge" platform to ALL of its small business listings along with some other importnat changes.
Such as multiple URL's for the one set up fee.....reduction in the cost of making changes or updates to listings however changes mae within 30 days are free.
I personally would NOT use OVER or Google.
OVER recently signed a deal with Gator and has raised its minimum bid price and there is quite some strong talk OVER is at some risk of losing Yahoo.
Plus of course OVER is an auction based model where there is NO certainty on cost per click and needs constant monitoring.
LOOK on the other hand allows you to set a budget spend and you can top this up if the results warrant such top up or you can simply leave your ad spend and get NO more referrals until the next accounting month.
Hope this helps and perhaps provides you with the answers you require.
Just read the previous messages, and as an employee of LOOK in the UK, thought I should try to clarify for you. If you're just wanting to submit your homepage, then, yes, LOOK UK is on a one off fixed fee (not an annual fee).
If you're looking to get more traffic, though, they have a cpc model that allows you to submit all the pages of your site.
So it depends on how much traffic you want and how much budget you have to spend. With the escalating costs on OVER and ESP this seems useful way of getting traffic at a reasonable price.
[edited by: engine at 8:06 am (utc) on April 12, 2003]