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Effectiveness of 2nd/3rd Tier PPC Search Engines



7:53 pm on Mar 26, 2004 (gmt 0)

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I understand this topic has been discussed in the past. However i would like to ask for more current feedback on the use of 2nd / 3rd tier PPC Search Engines such as Kanoodle, Findwhat, Enhance, Mamma, Ask Jeeves, etc.

We are thinking of expanding from Overture and Google. Please let me know what you think.

I was thinking perhaps with all these changes in the search engine industry, the 2nd / 3rd tier players are doing something different to distinguish themselves. Ask Jeeves, Mamma, and Kanoodle seem to have been in the news a lot over the past 2-3 weeks.

I really appreciate your help


8:01 pm on Mar 26, 2004 (gmt 0)

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WebmasterWorld Senior Member jeremy_goodrich is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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>Ask Jeeves

Uses adwords ;) buy into the Google system, and you get there by default. A lot of the meta engines also use Google or Overture results.

So you've got perhaps 80-95% of the market cornered, imho. The rest of the names you mention - I'd say test, see what the ROI is, and then if it works for you, up the ante till you hit your desired CPA / CPO for the spend.

Solid, granular tracking tools are really the keys to determining where to spend your budget, imho.

8:48 pm on Mar 26, 2004 (gmt 0)

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we advertise thru google and overture, but we also do the same with findwhat and enhance. You can't compare them with google or overture, but they do bring a nice constant small amount of traffic for a very low price in comparison to G & O. The only thing about findwhat that I don't like is that it's difficult to update since the ads aren't displayed as in Overture, which makes it difficult to do this on your own. What I do now, is keep a excel sheet with all of our ads and if I need to update, I make the changes there and send it to our account manager. It does take a while to updates too...
8:49 pm on Mar 26, 2004 (gmt 0)

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... and I also recommend looking into networks that target your audience... we do this and business has been growing. Good Luck
2:59 am on Mar 27, 2004 (gmt 0)

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I enjoy more traffic on Mamma since the March 1, news and celebrity buyin of Mark Cuban. My keyword is one of three ads on a top of the results page. I pay .23 per click and my conversions are higher than OVER.
P.s. Even my L$ listings get hit on Mamma. No complaints from me at all. It is all about eyeballs for me.

[edited by: seth_wilde at 11:06 pm (utc) on Mar. 27, 2004]
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