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What slse I need besides G & OV?



12:10 am on Mar 2, 2004 (gmt 0)

10+ Year Member


This is my first post! I am doing online marketing for a small size online health product store. Currently we have Google and Overture bidding, normally take $6~8 to bring in an order.

Anyone can recommend other PPC service I can have a try? ESPECIALLY, is there any search engine specialized in "health & beauty" sector? I need to target to my audience (Sometimes hot key words like "atkins" will cause over 1,000 click to my site and only bring to few orders)! :(

BTW, my store info is:
-- generate 50 to 100 orders per day
-- have ~$300~400 expense on G & OV
-- also have small amount of affiliates
-- carry pretty complete product line on health food, daily supplement, weightloss pills, vitamins...

Based on my info here, any good idea from you?



3:38 am on Mar 2, 2004 (gmt 0)

WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member

People find many different conversion rates with the smaller PPCs. There are several to try - a search for ppc search engines on any search engine will give you a lot of results.

The imporntant thing is to have an ROI tracker in place. You might get negative ROIs with the first few you try, and then suddenly find one that gets a very positive ROI. Don't toss lots of money into them at once, slowly add funds and check the ROI.

I'd first look at Findwhat, kanoodle, and epilot (espotting if you're in europe), and then go from there.


6:27 pm on Mar 3, 2004 (gmt 0)

10+ Year Member

I like Findwhat, Enhance and goclick, in that order. As long as you are smart with your keywords and tracking, most of the ppcs will work for you. It just depends on how much time you can put in to marketing. Overture and Google will be where you should continue to spend most of your time. Give the others a shot and see if your keywords/products sell well on their networks. If so, congratulations! If not, you're only out $50-$100 and have the experience to know they don't work for you. Good luck!

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