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Microsoft will not renew its distribution and licensing agreement with LookSmart. LookSmart and Microsoft have agreed to extend the terms of the current agreement through January 15, 2004, after which the agreement will terminate.
[edited by: Slud at 9:11 pm (utc) on Oct. 6, 2003]
Makes me wonder if they meant "neutral" as they may have seen this one coming - without the ever increasing average cost per click in their results as Overture has done (which now is their main rival, Yahoo) it seems that MSN must have another idea in mind.
Given their reach, I find it hard to believe they *won't* be able to match the revenue of the LS deal by January, if not before then, with some kind of in house offering.
Still, imho, not too surprising - does anybody know what the average CPC on LS listings is? Overture's is about what, 30 cents a click? LS starts at only .15 for a lot of clicks, and they've got that XML feed thingy, so it's hard to imagine that MSN got that much revenue out of the deal.
the looksmart deal with inktomi is secure for now
[edited by: DaveN at 10:20 pm (utc) on Oct. 6, 2003]
Interesting about AOL & Jeeves being in talks- could be one way talks with LS doing all the talking, though.
I wonder if an AJ/LS combo would be a more formidable company than they currently are as separate companies?
I bet most of you will have better listings in MSN come January 15th also.
A quick look at my msn web pages placement shows that a product page is ranking #2 for my top search term and the pages that I paid to have crawled, including my homepage, are almost nowhere. I think this is inktomi I'm looking at. Can anyone point me to a really good thread on Inktomi optimization, cause I need to figure out what is going on pretty soon.
I will have better placement too. Though there are a few sites in the top 10, even at #1, for some terms that I have never heard of before.
[edited by: tolachi at 2:26 am (utc) on Oct. 7, 2003]
Will LOOKListings still appear in MSN via inktomi submissions (hijacked URLs)? They still have retained their partnership with inktomi. If so, I'll be swiftly deleting my LOOKListngs account after Jan 15th (why pay for LOOK to hijack my good rankings in inktomi when I can get it for free?)
Will MSN use LOOK's directory at all still? If not the commercial one, what abou Zeal?