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Tips or Tricks?

Do you have any PPC tips or tricks you'd like to share?

         

thepurpledestiny

5:34 pm on Sep 23, 2003 (gmt 0)

10+ Year Member



Here's mine. On Google, there are several keywords which are copyrighted and you can't advertise on. Here's a trick to use in certain instances. If the word you want to use is 2 words, for example the real estate company coldwell banker, reverse the order of their name, and purchase that as a keyword - as they haven't copyrighted 'banker coldwell', only 'coldwell banker'..the google ppc engine will read your keywords both ways, and that way you can show up. Keeping your ad above .05% is the tought part though.(I will say this - I have several of these types of campaigns and they contribute a good 20% of all my PPC revenue..)

I know, I know, I spend way too much time playing with these..

dazz

2:43 pm on Sep 24, 2003 (gmt 0)

10+ Year Member



I think people are keeping there secrets close to heart on this by the looks of it...but ill add mine!

Try words together like lowcostwidget or disountwidget.

0.5% you should think yourself lucky as the UK is 1%....although ive heard that everywhere will be 1% soon!