Which PPC engine looksmart\findwhat

[northweb]

Hi, new to both looksmart and findwhat. I have some experience with adwords. Which would be the better PPC engine to tackle looksmart or findwhat.

thanks

[jeremy goodrich]

Findwhat gives you a cheaper CPC rate.

From reports, FindWhat is also the biggest, behind Adwords & Overture.

However, LookSmart gets you to the 'top' of MSN (just behind Overture) so, if that is a demographic you're interested in, go for that one fist.

Best recommendation - use tracking software to monitor what converts, & what doesn't, on a keyword basis all the way through to sale or 'action item'. Then, as you know what works, and from where it worked, increase your budget on those programs that are giving you the convertable traffic, and dump the ones that don't.

[webdiversity]

Findwhat gives you a cheaper CPC rate.

From 1st September that feature was eliminated.

Looksmart is fixed price, so you don't have the pain of bid management, but as jermey said, track it all, and make your own mind up for your industry. The mileage varies dramatically.

[jeremy goodrich]

webdiversity, I'm a bit confused.

Isn't findwhat .05 cents a click minimum / versus looksmart's .15 cents per click? See this thread about FindWhat going up to .05 cents a click last month: [webmasterworld.com...]

And when you consider the account set up fee with LookSmart, it never gets down to .15 cents a click, as you have the fixed initial cost which never gets applied to clicks. ;)

[Andy_Reid]

And when you consider the account set up fee with LookSmart, it never gets down to .15 cents a click, as you have the fixed initial cost which never gets applied to clicks. ;)

As the math guys like to say, the CPC approaches $.15 as the number of clicks increases. i.e. if you pay for 10,000 clicks, the sign up fee becomes irrelevant, but based on a 100 clicks, it drives up CPC like crazy.

For my two cents worth, we have been very happy with our advertising on LookSmart over the last several months.