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If the bid amount is below the 5 cents, even if posted before the 31 of august, it will be disapproved if there are many bids for that keywords, but it will be approved if they need bids for that keyword.
Little too early to report anything yet but I know one thing. I'm scared to make any changes to be submitted. I may have to wait another 9 days.
I don't see why it takes so long at Findwhat since Google adwords are instant approval and they don't seem to have any problems.
You probably hit the grandfather crunch. I'm just a customer of FindWhat like yourself, but they had over 8 million new keyword ads placed the last week of August, by people trying to beat the Sept. 1 deadline.
On Sept 1st the minimum bid for keywords went to 5 cents, all bids less than 5 cents placed before Sept 1st were grandfathered in at that amount.
My usual response time before the crunch began was 2-3 days.
Make _sure_ you check out and understand their AdAnalyzer feature. It lets you get ROI and conversion to sale figures by keyword.
It took 8 days to approve some keywords. On the site they talk about hours in busy periods, they better make it days, and exclude the weekend.
Also the quality of their traffic is questionable. They give me the lowest ROI of all the major PPC engines.
I do like their system to check the ROI on your keywords!