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I am wondering about their goals: of course, it's a valuable tool for the advertisers, but I think they also want to know which of their distribution partners brings valuable clicks, and which bring junk. They probably won't release this information though. And, btw, to prevent them to know the true revenue, I guess it will be easy to submit fake revenue.
What everybody thinks about this? I think it's the direction every respectable CPC engine will be going sooner or later.