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Is TowerSearch worthwhile?

5:16 pm on Jul 28, 2003 (gmt 0)

10+ Year Member

Just curious if anyone had used TowerSearch before.

They don't charge per click, but rather $29.95 for the month, regardless of the number of click throughs.

Considering I get all my traffic for $0.05 or less per click at the other PPCs, I would need at least 600 quality visitors a month to make it worthwhile. Seems unlikely...

Anyways, has anyone had any experience with them, good or bad?

10:14 pm on Jul 31, 2003 (gmt 0)

10+ Year Member

Look at the site. Quality? I bet the only quality visitor is yourself when you search your keyword to make sure you are coming up.

Why would they offer you as much traffic as you get for $30? Because they can't make any money without a flat rate. DON'T DO IT! SAVE YOURSELF!

12:02 am on Aug 1, 2003 (gmt 0)

10+ Year Member

yeah i would never try them unless I was to receive a number of positive testimonials... hence the post.

Looks like nobody has taken the plunge.

12:41 am on Aug 1, 2003 (gmt 0)

WebmasterWorld Administrator mack is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

The only way it is really possible for the smaller ppc's to provide good traffic is if they syndicate their feed to a large number of partner sites.
There are a lot of ppc's that offer affilite sign up's, these still dont deliver high quality traffic an dare very open to fraudulant clicks. Be carefull when trying an unproven source.


4:56 pm on Aug 7, 2003 (gmt 0)

10+ Year Member

Yeah, we're not ready to take the plunge yet either.
9:07 pm on Aug 9, 2003 (gmt 0)

10+ Year Member

The only way it is really possible for the smaller ppc's to provide good traffic is if they syndicate their feed to a large number of partner sites.

That makes sense only if "good" denoted "heavy". If so - thsi is certainly true. But who cares about volume of traffic? The key - clearly - must be the QUALITY of the traffic, not kust a large number of dubious clicks.


8:57 pm on Aug 10, 2003 (gmt 0)

10+ Year Member

We might be better off as a group to be a little more patient with the little guy who provides a small number of clicks that have a good ROI instead of lots of crappy volume.

What would make you try a new PPC? I know in the past that I have been turned off a PPC if it couldn't provide a reasonable volume, despite the ROI of the click thrus, because of the overhead in time invested in monitoring the campaign itself.


12:43 am on Aug 11, 2003 (gmt 0)

10+ Year Member

What would make you try a new PPC?

Quite simply - a free trial. Say a $25 'deposit' made when I open an account. If the traffic is any good, I'll be happy to pay for it (obviosuly - a reasonable amount / visitor).

As I have a very low tolerance to fraud, I will define 'good traffic' as visits with less than 10% bounce rate. Any more than that - and the prudent Web Master should not touch it.

I am not aware of ANY small PPC that does that. The reason is simple. Since very few searches are conducted at the site itself, the PPC need all the affiliate sites to generate traffic. Those sites demand a price for that trraffic, say 50% of the bid. To provide the WM with $25 of 'play money' means a REAL LOSS of $12.5, and no guarantee of recovering it, if the majority of the clicks are indeed 'questionable'. It sould also be, of course, that they don't have the deep pockets to start with. After all, the real beauty of PPC is that you need such a small upfront investment to get it going!

The only PPC that I am know provides REAL FREE trials is adwords. If you participate in a an adwords seminar you can get up to 100 USD worth of credit into your account! Now that's a serious and reputable approach - no wonder they are climbing so fast to thye number one position.


5:27 pm on Aug 11, 2003 (gmt 0)

10+ Year Member

I understand your problems with fraud and your intolerance.

If a new PPC offered a free trial, and delivered a low bounce rate by not having an affiliate program, its obvious problem would be traffic.

How tolerant would you be of a low volume of quality click thrus initially? How would you suggest that a start up PPC generate enough GOOD traffic to keep you as an advertiser?

(Everyone's comments welcome.)

3:33 pm on Aug 12, 2003 (gmt 0)

WebmasterWorld Administrator mack is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

I think in order to start a ppc you need o secure traffic from the very start. Not just a long list of affiliates but a lot of smal to medium sized search engnes and directories. Offer these sites xml feed wihin their own branding. Content delivery would also be a step in the right direction where text adverts are dislayed for suited pages. The text advert would simply be one listing from the ppc results displayed as a text ad on a keyword matched page. This is very similar to what adsence do, exept that have made it very much main stream.

Hope thes ideas are of some use.


6:47 pm on Aug 12, 2003 (gmt 0)

10+ Year Member

It may sound totally out of place here, but the only real way to secure good traffic is to provide a search service that people would want to USE.

Let's analyze the situation.

First, I think it would be safe to state that there is no difference what so ever between all the PPCs in terms of search experience (I'll exclude the big two for the moment)

That means, obviosuly, that the 'native searches' (people going to the PPC site itself to perform searches) is abysmally low.

Thus, the only way to compete and to get traffic is to 'bribe' other site owners with an ever increasing percentage of the click revenues. Even the giant Overture has to continously increase the payout to other sites to secure traffic.

That, in turn, makes it increasingly tempting and worthwhile for the site owners to cheat and provide bogus clicks.

The spiral has only one way to go - UP. Towersearch is trying to do something about it. That doesn't mean that they are good value for money. If it is a worthwhile expenditure or not is really up to each site owner to decide.

I still bieleve that ultimetly the winners will be searc engines and directories that will generate enough interest in searches to stand on their OWN legs. After all, isn't it the way Google used to become number one?



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