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PPC Search Engines... Are some of them worth it?

Other PPC Search Engines

9:52 am on Feb 15, 2003 (gmt 0)

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I have tried a lot of different search engines, and so far, the ROI was been little on the following search engines:


We do ok with Google and Overture. So, my question is, are these search engines really worth even using? It's hard to track the fraud, but I really just see the smaller ones as sites that don't care about quality, and just want the payout.

Any thoughts, suggestions, comments?


Comp World

10:05 am on Feb 15, 2003 (gmt 0)

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I just stick with the mains ones Google/Overture/Espotting as for the rest I have my doubts on there refferals
3:56 am on Feb 16, 2003 (gmt 0)

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Does espotting work well for US users? Always though that they were more towards the UK, Germany, etc.

Comp World

2:20 pm on Feb 16, 2003 (gmt 0)

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Espotting is for Europe only. But if your non-European site delivers to one of the places they are in, you can advertise with them. Has to be that country's language I think, so the UK is the easy one to do - and the msot mature.

4:57 am on Feb 17, 2003 (gmt 0)

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"Worth it" is a relative term. We have Sprinks, for example - we don't get many hits, but on the other hand $100 will last us 6 months.
As long as we keep getting relevant hits from them, we will keep them. The traffic ain't much, but traffic is traffic...
7:15 pm on Feb 18, 2003 (gmt 0)

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First post. I've been managing the CPC campaigns since May 2002. We have done extremely well with both Google and Overture. We are currently testing Inktomi and Quigo so the jury is out on both at this time but from the stats gathered so far, I doubt Inktomi will make the cut.

We have, at one time or another, used Sprinks, Lycos, Looksmart, ah-ha and Altavista. None performed very well. AV and ah-ha produced decent click through rates but failed to generate enough sales to even break-even. The others produced dismal click throughs and even worse sales. One by one they have all fallen off and we have invested those funds into Google or Overture.

I'd be interested in hearing about any study that's been done on who uses Google versus who uses Overture. My interest stems from campaigns I ran on both for my book. My Google ad couldn't even do the 0.05% required to keep running (and I tried numerous permutations) while my Overture ads have consistantly generated 1500-2000 clicks a month. A bit off topic I know - sorry.

[edited by: Marcia at 9:50 pm (utc) on Feb. 18, 2003]
[edit reason] no specifics, please [/edit]


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