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I have tried a lot of different search engines, and so far, the ROI was been little on the following search engines:
We do ok with Google and Overture. So, my question is, are these search engines really worth even using? It's hard to track the fraud, but I really just see the smaller ones as sites that don't care about quality, and just want the payout.
Any thoughts, suggestions, comments?
We have, at one time or another, used Sprinks, Lycos, Looksmart, ah-ha and Altavista. None performed very well. AV and ah-ha produced decent click through rates but failed to generate enough sales to even break-even. The others produced dismal click throughs and even worse sales. One by one they have all fallen off and we have invested those funds into Google or Overture.
I'd be interested in hearing about any study that's been done on who uses Google versus who uses Overture. My interest stems from campaigns I ran on both for my book. My Google ad couldn't even do the 0.05% required to keep running (and I tried numerous permutations) while my Overture ads have consistantly generated 1500-2000 clicks a month. A bit off topic I know - sorry.
[edited by: Marcia at 9:50 pm (utc) on Feb. 18, 2003]
[edit reason] no specifics, please [/edit]