Welcome to WebmasterWorld Guest from

Forum Moderators: open

Message Too Old, No Replies

Bid Managment Software for Uk PPC Programs?

Not ROI/Tracking tool - just bid automation



10:20 pm on Jul 4, 2003 (gmt 0)

10+ Year Member

I'm looking for the best (officially authorized) autobid software for uk only PPC engines - Adwords, Espotting, Overture Uk and all the smaller ones. I'm not interested in the ROI and Tracking aspects which we do ourselves - but the bid handling features alone. I'm trying to figure out if using such a program would be worthwhile saving time/reducing overall bid amounts paid (for a few thousand keywords).

Reading the forums it looks as though several people use Gotoast - with ppcbidtracker and bidbuddy other options (have I missed any?). What are peoples views on these from a purely bid management view point (not taking into account their ROI/tracking extra components)?


10:24 pm on Jul 4, 2003 (gmt 0)

WebmasterWorld Senior Member shak is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Have tried GoToast, GREAT tool, but becomes expensive on lots of keywords and frequency of bid changes/monitoring...

If you are looking at 0000s of keywords, i am NOT sure what would be best, but I would say that negotiate all day long for a better deal than the standard published price :)



12:55 am on Jul 5, 2003 (gmt 0)

10+ Year Member

Thanks Shak,

- I had not considered negotiating the price for bidding software (shame on me).


9:22 am on Jul 18, 2003 (gmt 0)

10+ Year Member

We are using a standalone software, which in the long term is way cheaper than any of the online service. Its called BidRank and works fine for us. But this only makes sense if you have a flat fee dsl connection (or better).
Stickymail me for the url - but im sure you can find it yourself. :)


9:08 pm on Jul 20, 2003 (gmt 0)

10+ Year Member

In terms of UK PPC engines I'm only aware of one tool which is licenced for WebFinder and Mirago as well as the major providers, BidBuddy.

Pricing structures and features also differ by tool, some charge by keyword check, others are tailored more to accounts with large numbers of keywords.


10:57 pm on Jul 20, 2003 (gmt 0)

10+ Year Member

Thanks for that sudden and simon_c

I'll be looking into all of them and seeing what one works best for our business model :)


Featured Threads

Hot Threads This Week

Hot Threads This Month