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Dynamically inserting search terms into URLs

I want to find out what people are searching for to find me



4:02 pm on Jul 6, 2006 (gmt 0)

10+ Year Member

I want to find out what terms users are typing in to find me so that I can expand my paid search keyword list to include these terms.

Can anyone tell me how this can be done?

I have seen it done before so I know it can be done, but I can't get hold of the person who showed it to me.


11:15 pm on Jul 6, 2006 (gmt 0)

10+ Year Member

Pretty easy to do. If you want the keyword to be placed in the url, title or description just use this: ###KEYWORD###
It will dynamically put the keyword searched for wherever you place that. Keep in mind that you may have issues with 7search coming back and saying you are irrelevant. Strange but true.
I used this on a campaign and had words deleted from my account everyday for being irrelevant. I literally had to explain what the ###KEYWORD### token does to every, and I mean every, employee that contacted me. Even a top executive I spoke with didn't understand how it worked. 98% of the people there absolutely do not have a clue, but there engine does have a good amount of quality traffic.
Hope this helps!


7:32 am on Jul 14, 2006 (gmt 0)

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