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LookSmart LookListings

Anybody using this program?

     
8:13 pm on May 4, 2006 (gmt 0)

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[looklistings.looksmart.com...]

Anybody here using the LookListings from LookSmart? If so, care to share your experiences?

Where listings appear
Listings in your LookListings campaigns appear in sponsored search results and other relevant ad placements across LookSmart's network of partner sites. Through the LookSmart Network, you have access to millions of Internet users on such sites as Lycos, Mamma.com, CNET Search, and many others.
4:29 pm on May 9, 2006 (gmt 0)

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I've used them for a couple months, and have had good results. In my particular industry, the top level keywords bid at anywhere from $9 to $20 per click on Google, and on Look Listings I've got them for about $0.20 per click. I'm actually getting more traffic through them as well, which was unexpected.
10:23 pm on May 9, 2006 (gmt 0)

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I wish I had something nice to say about LookSmart, but I don't. Did you Google them? Lots and lots of interesting litigation stuff out there ... but maybe that's all been fixed. I dunno. I haven't paid them any attention since our fraud lawsuit against them settled, years ago.
4:42 am on May 11, 2006 (gmt 0)

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I have an small campaign with about $50.00 a month.
Since I don't sell anything I can't say about conversions, but it seems it is working fine, traffic is real at least, no robots at all.
6:32 pm on May 11, 2006 (gmt 0)

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I noticed their Ad center has been updated. You can limit daily spend for one. It seems they lost Lycos so you won't get seen there any longer.
They really are a different company than they were two years ago. Management and products are changed.
9:17 pm on May 11, 2006 (gmt 0)

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Since I don't sell anything I can't say about conversions, but it seems it is working fine, traffic is real at least, no robots at all.

Hehe, are we talking about LookSmart? :)

From what we have as an experience for the last 2-3 years, LS listings are complete waste of money. Nearly all of their distribution partners are click fraud networks generating massive amount of artificial or incentivized traffic. Well, who knows... they may have changed now. In the past, however, I have given them several chances to prove they worth something, but only burned our ad budget there. I'll never look back at LS again.