PPC management by time of day?

[Gomvents]

Anyone know of good PPC management software that'll allow me to only run hours during our busness hours (let's say from 9am to 5pm pur local time) I don't care as much about bid management - more so time management. Idealy this software would work with Overture, Google, and GoClick (for me). Please let me know, thanks all in advance!

[bostonseo]

There are a few good one's; all too expensive though if you ask me. Hire someone to do it for you.

[shorebreak]

G & Y! don't like time of day bidding, and if I were you I wouldn't necessarily count on it as the core of your bidding strategy. They could pull the plug on that whenever they wanted to.

-Shorebreak

[Gomvents]

shorebreak, what kind of comment is that? I'll just pause my account when we can't provide customer service.. why should I pay a high cost per click when we can't convert it to the best of our ability. As far as pull the plug... it doesn't violate and TOS... why would you make such comments?

[bostonseo]

"They could pull the plug on that whenever they wanted to."

Google and Yahoo will never disallow you to pause bids whenever you want to. You're smoking something if you think that would ever happen.

[shorebreak]

Didn't mean to set off any alarms with my comment. The point I'm making is that the search engines, IMO, do not like advertisers bidding at some points during the day and not others. They have distribution deals with other sites who carry their ads, and keeping those distribution deals requires that they fully monetize the distribution partner's search activity - morning, noon and night. Doing so naturally requires that the SE's have ads running 24/7, hence my statement that they *discourage* time of day-based bidding.

Again, that's not too say that it's not a wise strategy (it is, usually), but rather that the SE's, IMO, are likely to discourage this or ban it outright at some point because of market forces pushing them to do so.

-Shorebreak

[buckworks]

market forces

The biggest market force at work here is that advertisers must have a positive ROI on their ads. If the ad distribution channels are smart they will try to make that easier, not harder.

[googie23]

The only engine I use their dayparting tool is Kanoodle. They allow mutiple levels of control. Any days and times you want. I have some finance clients I run with them and that tool works excellent with keeping them active during the market hours. I use it with other clients of mine to keep them off of overnights. They give you full control with the account management. I dont know if they are planning to make the technology avail for other engines, but it has been extremely useful for me and my cleints. Dont know if that helps at all.

[gdawg]

There are alot of good ppc management applications that have day parting features. My top 3 are keywordmax, Atlas onepoint, and omniture. I do think day parting is an excellent strategy if it works for your company. I have done extensive analysis and found that there are definetely better conversion rates during certain times of the day and even days of the week for my target audience.

[amol_v_naik]

From the below mentioned, which one is the most trustworthy/popular/user-friendly(In simple words - which one shall our Firm Purchase to get maximum ROI) PPC Bid Management Tool/Software.

1.) Efrontier
2.) Bid buddy
3.) iSeba
4.) Omniture
5.) Bidhero
6.) Atlas One point

Our team has done some basic research. These tools differs in approach/features/pricing. eg.- Omniture and Bidhero are Analytics based while others are rule or portfolio based. We are thinking of trying all the six tools with the Free trial versions for different PPC campaigns.
Please suggest the pros and cons for these.[Considering Google and Yahoo Search Marketing both.]