Need help with some advertising

I don't know what I'm doing

[ponyboy]

Basically I've got a website that is mostly informational but is pretty popular that is drawing 10,000 - 20,000 visitors a day and growing. I've got some things in the works that are even going to boost that.

I'm attempting to look into putting some type of advertising on the website but I'm not really sure where to start. I really don't even know what kind of money this could bring in but I figure that anything is better than nothing.

The website is an informational site about shooting stuff with guns like locks and bulletproof glass and how it all reacts in real life. It's like a mythbusters of sorts, if that helps anything.

Thanks for any help.

Michael

[Neo541]

Have you tried Adsense?

[google.com...]

<edit>And welcome to WebmasterWorld!</edit>

[ponyboy]

Google isn't very gun friendly. I also own a firearm part/accessory business and let's just suffice it to say that I'm banned from Google advertising and didn't even know it until the other day when I tried to advertise a new music cd website we brought up and couldn't get the ads to run.

Google finally contacted me a week later after several emails from me informing me of my banned from advertising status.

Is there something else that I could try?

[Neo541]

Have you looked at Yahoo's version?

[publisher.yahoo.com...]

[ponyboy]

From Yahoo:

"Yahoo! Publisher Network Content GuidelinesYahoo! Publisher Network does not wish to be associated with certain types of content, behavior and/or products, and will not accept sites that contain this type of content. This includes, but is not limited to:

...
...
Weaponry, ammunition, fireworks or explosives
...
..."

So I guess that is a no-go as well.

[Frequent]

Sounds like you're going to have to do things the old fashioned way.

There are pleanty of businesses that would love to target your customer base.

Freq---

[yanikeke]

Well you could place a small ad on my site, for 5 years look at my profile. course only if its ammo and gun shop

[domainseller007]

Well Google and yahoo can easily be very expensive. You might want to try the cheaper ppc search engines first. <snip>

[edited by: engine at 2:22 pm (utc) on Dec. 5, 2005]
[edit reason] See TOS [webmasterworld.com] [/edit]

[ponyboy]

"Well Google and yahoo can easily be very expensive. You might want to try the cheaper ppc search engines first."

I'm looking to sell advertising, not purchase it. We've got a ton of people coming to the website and we're not making any money from it so I'm just looking to reap some back from the work that we've put into it.

[topsites]

Here's what I would do:

I think the best way is to sell some space, like for a link. You could sell bannerspace BUT a text link gets the MOST click-throughs (best money value for the customer), is the easiest to 'fit,' and won't bog down your site's load-times - The text link really kicks.

I'll give you an example but it is not safe for work (or children, or anyone uptight), so keep this in mind but these guys sell space (for ideas for you):

<snip>

Price-wise, that's something you need to gauge. As a tip, you can always start high and come down later is easier than if you start too cheap :) Now it may surprise you, but for me and my site selling links rocks!

That's what I would do, sell link(s) for a period of time. Another webmaster I know has a ppc setup where webmasters deposit an initial minimum, then set a price per click and only pay per click but this involves software... Thou it would likely get more initial interest, the pay/week or /month scheme works just as well.

Then the only other thing you need is set it up so ppls can pay online IMMEDIATELY for which you can use paypal, also I recommend:
[2checkout.com...]
[clickbank.com...]

(You will need to set up an 'account set up page' on your site, not too much needs entering here but it is very important the customer enter the URL they want advertised, do this via a mail-form so the site mails you the output of the form).

Hope that covers it...
Good luck!

[edited by: jatar_k at 11:31 pm (utc) on Dec. 10, 2005]
[edit reason] removed links as per TOS [/edit]

[topsites]

Here's some more on the above:

You could get a cgi-based 'click-counter' script for starters, then implement that on your main page and use it to link to something related for 2-3 days (doesn't matter, pick someone you like lol) so you can see the number of visitors clicked through. Then maybe pick someone unrelated and link to that for 2-3 days, see the number of clicks again... Now you got the two extremes, you should have a low and a high figure :)

Then this may help give you an idea towards the $$$$...
You can charge high if you want but around 2-4 cents/click or thereabouts if it gets 200 clicks/day then that's already 180 dollars / month (at 3 cents/click).

............

[ponyboy]

This some great info guys and exactly what I was looking for. If anybody else has some suggestions I'd love to hear your input as well. Thanks!

Michael

[zpbs1914]

Have you ever tried Adbrite? There you can set your price for advertisement on your site and the dimensions advertisers can advertise in. I don't have the volume for it yet, but I've seen several people who have had success with it.

[Matt Probert]

In addition to the companies already mentioned there are also: Fastclick, Casale, Linkworth and others.

Matt