No huge surprises - legal terms are among the most expensive clicks. Some smaller firms are getting priced out of the market, though, according to the article.
9:03 pm on Oct 31, 2005 (gmt 0)
I've just checked the keyword “Chicago personal injury attorney” with the Overture Bidding Tool. The top bid is at $100 per click ;)
9:45 pm on Oct 31, 2005 (gmt 0)
Makes you want to start a nice optimized content site about Chicago Personal Injury, and do some Adsense :)
9:50 pm on Oct 31, 2005 (gmt 0)
I have been buying a ton of local lately for my clients using google and most recently Kanoodle for 3-5 dollars a click in the bigger markets and get great returns. Some of those yahoo/overture bids are insane and its mostly the class action people bidding like that...