Then I added the keyword 'turquoise widgets'. It's almost impossible to get many impressions on this keyword. But every day the impressions are around 2000.
To be honest, I do not believe this figure. Is there a way to check these impressions? How can I find out what is going on?
The reason I ask is because sometimes the keywords you use are also the name of something else, such as a rock band called "Turquoise Widgets" with a cult following. If you are using broad match, it could be that it is the name for something else but in an order you had not thought of. For example 'turquoise widgets' is your keyword but perhaps there is a movie out there call 'Widgets beneath the turquoise'.
There is not way to directly check the immpressions but if you use OV's keyword suggestion tool you can find out how 'turquoise widgets' compares in impression next to green widgets, blue widgets,red widgets, etc. If the keyword suggestion tool says that 'turquoise widgets' recieves more impressions, then this is the case.
However [turquoise widgets], [turquoise widget] and [widgets in turquoise] are different. The first has almost 2000 impressions daily. The others are 'normal', 200-300.
Overture is giving the opposite result for the keywords. And anyway, Overture gives a result of 393 searches last month. And in Google almost 2000 people search for it.
I am wondering if it is a mistake of Google, a sabotaging searcher, or if turquoise widgets are really this popular.
My CTR on the other keywords is about 25%. On turquoise widgets about 1,1%. I guess this means that turquoise widgets are not really popular. But searching for it is...
Example: a search for the lyrics for "Long Cool Woman in a Black Dress" or "Devil in a Blue Dress" could generate off-target impressions for certain clothing ads.
Suggestion: Try blocking "lyric" "lyrics" and "words" to see if that makes a difference to your stats. If it does, do some more detective work to see if you can figure out what the song might be, and pick out some more blocking words.
Someone selling blue dresses would find it useful to block the word "devil", for instance.
Here is a little sample that I copied:
(Daily report)
[widgets turquoise] clicks:8 searches:1,957 CTR:0.4%
[turquoise widgets] clicks:0 searches:30 CTR:0.0%
[widget turquoise] clicks:0 searches:4 CTR:0.0%
[turquoise widgets] clicks:0 searches:3 CTR:0.0%
[green widgets] clicks:16 searches:282 CTR:5.6%
[green widget] clicks:12 searches:140 CTR:8.5%
[widgets green] clicks:15 searches:96 CTR:15.6%
[widget green] clicks:12 searches:72 CTR:16.6%
Is it possible that someone is using an automated tool to check positions for widgets turquoise?
How is it possible?
I have never seen the impressions be wildly off but that does not mean it can't happen.
Wait, just thought of something. Are these stats for over all (regular + content) or just the regular? It could be that there is a popular blog out there either about [widgets turquoise] or just currently talking about them, and your ad is showing up in their adsense ads. I have seen that before.
If this is the case, the content impressions do not count towords the 1% minimum nor do they affect you CTR rank.
[widgets turquoise] clicks:17 impressions:2,606 CTR:0.6%
[turquoise widgets] clicks:8 impressions:36 CTR:22.2%
I'd love to call to Google! What's the number?
Are the other key words you are comparing against part of the same ad? I'm thinking that maybe you have one ad set for all languages and all countries, while the others are more targeted.
Dave
[Green widgets]: 265 impressions
[widgets green]: 72 impressions
[Red widgets]: 333 impressions
[Widgets Red}: 72 impressions
[Turquoise widgets]: 10 impressions
[Widgets turqoise]: 1621 impressions
The [widgets turquoise] search is consistently around 2000 impressions, which makes it even more difficult to understand. If it was only once...
Anyway, what does my ad have to do with the number of impressions?
Well everything as you are talking about your ad and the number of impressions.
The [widgets turquoise] search is consistently around 2000 impressions, which makes it even more difficult to understand. If it was only once...
Surely it simply means that 2000 people search using this exact term each day. Why is that "incredible"?
Dave
Compared to all the popular widgets as red, green and blue, I think it is incredible that people are searching 5 times more for the turquoise widgets. And as I see that searches for the popular widgets are spread over 'red widgets', 'widgets red', widget red and red widget, it is getting even more amazing that in case of the turquoise widgets the search term is exactly same in every search.
In the last weekend:
blue widgets: 463
widget blue: 315
widgets in blue: 177
widgets blue: 145
red widgets: 725
red widget: 300
widgets in red: 290
widgets red: 193
widgets turquoise: 4405
turquoise widgets: 30
widget turquoise: 5
Not strange? Well, I think so. 'Turquoise widgets' and 'widget turquoise' look normal to me. These are figures I expect. But for 'widgets turquoise'....
Dave
[edited by: Shak at 8:02 am (utc) on Aug. 18, 2003]
Another possibility, if you are having your ads published through AdSense, that there is a website using AdSense called "Turquoise Widgets" or something similar, which is causing your ads to be displayed and that the publisher hasn't banned for being off-target. If Turquoise Widgets as a site name is repeated enough, AdSense would naturally target it.
You haven't mentioned what the search results (and possible surprises) you get when searching for "turquoise widgets" - what have you seen? Anything that would trigger those impressions?
