1.I'm setting up my account and need some help and support. After I choose my keywords it suggests clicks per day. Should I take out keywords that have very poor clicks or are these estimates not wise to follow and stick with instincts?
2. Also I have two key products which I wanted to have using on campaign but I dont think google ads allow me to do this. the reason being that I have one budget will I have to break up my budget and do two campaigns?
Thanks for your help!
1.I'm setting up my account and need some help and support. After I choose my keywords it suggests clicks per day. Should I take out keywords that have very poor clicks or are these estimates not wise to follow and stick with instincts?
No reason to take them out; Google will just measure your performance over 1000 impressions as it does with every keyword. I'm bidding on some phrases with only a handful of searches (10-15) a day.
Having said that, Google's estimates are pretty useless anyway - just fire up your campaign and see how it goes.
2. Also I have two key products which I wanted to have using on campaign but I dont think google ads allow me to do this. the reason being that I have one budget will I have to break up my budget and do two campaigns?
You will need to do 2 separate campaigns and split your budget between them. It shouldn't be too hard to figure out the correct split ratio after a few days of stats.
Should I take out keywords that have very poor clicks
Go ahead and leave them in and see what happens. I think the estimates are ballpark, but not exact at all. Even if it says < 0.1 click, you'll get some clicks.
2. Also I have two key products which I wanted to have using on campaign but I dont think google ads allow me to do this.
You can use one campaign or two. With a single campaign, if one product is very popular, and the other one isn't, then the popular product might hog all of the clicks, and the unpopular one wouldn't get very many impressions.
Within one 'Campaign', you can create up to 100 'Ad Groups', and each Ad Group can be for a completely different product or service.
However, all Ad Groups within a campaign will be supported by the budget of that Campaign. If this turns out to be an issue for any reason, you can certainly create a second Campaign with the appropriate budget.
One advantage of using a single Campaign with multiple ad groups is that all your stats will be on one page, and you just scroll down to see it all. With multiple Campaigns you need to click from one page to the other.
