Adwords for Limited Markets

Can Adwords work with products with limited markets and no competors

[richlip]

Hi,
new to Adwords, and about to post 1st ad, problem is
that my product has very limited market. All of your
discussions limit themselves to products with large
markets and multiple competitors, however, with a very
high end product, with a limited market and no or almost
no competitors where position is not important,and
CTR also of minor importance, Google would cancel
ad because of lack of click thrus after a period of
time, in the setting I am describing 100 or so clicks
over a month or 2 would be all that is expected and
needed.

[killroy]

You have to target your keywords so that you get impressions relative to your market and clicks.

So don't target "widget" when you sell "super rare special widget"

Because you would get 10000 impressions for "widget" and only one guy actually looking for "super rare special widget" and your CTR would be to low.

just bid on the specific keywords so you maintain your CTR of 1%. Won'T worry about having only 100 impressions and 1 click in a month. try to cover all the possible obscure and long keyword phrases that apply to your niche product, and you should be covered.

SN

[jbinbpt]

Hi,
I convinced the powers to be this week to start an Adwords campaign this past week. What I thought were very targeted keywords. 2.1 CTR on 1000 impressions in two days.

Don't worry and let it fly. Easy to change keywords at whim. Costs are real easy to cover for a nich products.

The one problem that I am havng though is that it is too easy to play with. I've looked at the control panel at least 3 times today. :)

[AdWordsAdvisor]

Killroy is right on the money.

It is not the number of clicks that matters at all. What *is* important is the Clickthrough Rate (CTR), which is the ratio of clicks to impressions.

(The boring details: CTR is your clicks divided by your impressions, expressed as a percentage. Thus 1 clicks divided by 100 impressions = 1% CTR).

For example, 25 impressions in a week, and only one click, gives you a golden 4% CTR. And the targeted keywords that Killroy suggested are key to getting this kind of results.

[killroy]

It's a bit of a balancing act. I for example have a local travel site, so I can bid for "country hotel booking" and of course my perfect keyword would be "please let me book right now a hotel in country, I got my credit card here" But that doesn't get much traffic.

Incidentally I also bid for "country". Why? Well, it's a small country for starters, also it's a popular tourist destination. By wording my ads right "Book hotel X" I can filter out the bad ones, and still get a CTR of >1%.

Problem is searchers are pretty stupid at times (no offense, probable jsut a technology issue). And htey search for "country" when they're looking for "tiny furry widgets in country".

And I get a pretty good ROI on that 1% CTR on JUST the word country.

This of course won't work in all niches and in all cases, but I suggest you don't dismiss "widget" just yet. try to find a balance of medium targeting and good ad copy to weed out the non-prospects and still capture those less experienced searchers who expect google to read their minds.

And yes, AdWords is GREAT for experimentation.

SN

[jaski]

I guess a simple reasonably optimised site will be a much better solution for you than Pay per click solutions. If you have no real competitors there will be no problem in ranking well for your keywords. Adwords works best in highly competitive areas when getting on top 10 in serps is really tough.

[grey259]

I like that, 'technology issue'.

..I'm adding that to my thesauraus, right next to 'Homer'.