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Do they really think adwords = search engine optimization? Hardly. It makes me think google rotating results = their attempt at getting more people to cough up the bucks to place more adwords.
I like their engine, but I hope that they read this. Adwords or any kind of pay per click is NOT the same as search engine optimization. Hardly at all.
Personally, I believe it is an extension of their probabalistic methods of indexing...they now want people to try their probabalistic method of advertising. Well, some people, like myself, believe it is all about the fuzzy logic.
Or do they give away fuzzy keyword data when you sign up for the adwords program? This is the real, IMO, important keyword data, which there isn't a public source of. Their Zeitgeist offers a glimpse but nowhere near the picture I think we all would like to see, if they are selling their adwords as an SEO replacement, now that they rotate results.
Hmmm...but on the original subject, does anybody think adwords = SEO? I'm very curious, if anybody does, the reason why...perhaps it would shed some light on why google is doing this.
Now say the clients demographic is:
Male (51%), female (49%)
High education (66% have at least a BA/BS)
High income (average income is $66,000)
Online experience of 4+ years (65%)
Online at least 2x/day (70%)
You are GOOD at what you do and get on the first page of the Google SERP for the "core" KW
But there are 5 other KW phrases that you just can't seem to get to the top and are on the second or third page of the results. OR you can get on the first page sometimes and other times NOT.
You can buy insurance by using adwords.
You can pull the KW when you are on the first page and then add it back when you drop out of the SERP
Just seems to make sense to me imho
Now that they are rotating their results, throw in that they are advertising themselves as "search engine optimization" I think there are grounds to question their algorithmic integrity. Consider that they are rotating their results, and so far, they have X percentage of their SERP's filled with their adwords.
They know the sites that are advertising, and which words they are advertising on...so they could be rotating out the sites in the top section which are bidding on other adwords, and thus "force" those who are interested in traffic to pay for it...while keeping their "relevancy" intact.
The difference with a 3rd party SEO involvement, is that the SEO has no control over those who aren't paying, and in this case, google is controlling both sides of the coin.
Hmm...after reading this over, am I making any sense?
One instance the green bar was at 16x4
then at 17x4
then again at 13x4
Does this happen a lot with other Adwords listings?
Are they trying to test out how the interest bar affects clicks?