As I understand it, if I specify a phrase to Google, such as "blue widgets in london", my ad is going to appear if someone searches just for "blue" or "widgets in london". If this is the case then why use phrases at all and not just a list of single keywords?
Cheers for your help :)
If you wish for your ads to appear only when the exact phrase "blue widgets in london" is searched for, you can put that phrase in brackets. [blue widgets in london] This will prevent your ad from appearing for searches on Blue, Widgets and London.
Hope this helps.
Cheers
If your listing is
blue widgets in London
your ad will only appear if ALL of those words are in the search (with the possible exception of "in").
If your listing contained fewer words, it would show up in more places.
If you have - blue widgets in london - as a key phrase then people will only see your ad if they type all of those words within their search string:
- blue widgets for monks in london
- in london, are widgets blue
etc.
Subsets of your phrase would not cause the ad to be shown.
For this to happen, you need to have the main phrase on one line, with each subphrase on a separate line.
Col
So if I understand you guys correctly, there is no need to put the phrase in quotes (as juniperwasting mentioned) to capture ONLY that phrase - it just needs to go all on one line?
That makes a lot more sense.
blue widgets in london - ad shown if these terms all appear in search term (not necessarily in order)
"blue widgets in london" - ad shown if words appear consecutively in this order, but other words could be at either end of the phrase
[blue widgets in london] - ad only shown if the exact phrase is typed in.
Col
"blue widgets" "london" - ad shown if both phrases appear in any order, with any text in front, middle, or behind.
