advice?
Shak
Keyword ** Maximum CPC ** Destination URL
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Allow me to clarify my exact requirements:
I want to create 1000+ deep linked adwords to products, where the display URL is mydomain.com, the destination URL is a deep link to the product itself, and the text of the ad is the name and price of the product.
I can't seem to do this with powerposting from reading the help file - and neither can I seem to access the powerposting tool?
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Create your ad as normal (including specifying the displayed url). Then paste your keywords & destination urls into the keyword box.
Keyword1 ** URL1
Keyword2 ** URL2
...etc
Keyword100 ** Destination URL100
You don't need to specify the displayed url for each keyword/destination url since it's all under the one campaign.
You should be able to create a macro that can create a number of Ads based on data held in a CSV file.
Go to Google and type in 'internet macros' - they are the top link in the main search results.
Col
thanks :)
By the way, have you done any research into the effectiveness of the strategy you are setting out on?
It might be worthwhile running a priced and non-priced ad side by side to see if the CTR warrants doing it for all your products.
Also, are people typing in keywords that uniquely identify all 1,000 of your products? If not, it might be worthwhile just running ads for the most popular products.
Cheers,
Col
my theory was that if i put the price in the ad, then people will not click if it's too high - and whilst i may get fewer clicks, my traffic should be more qualified. my products have specific names - so i'm thinking of putting [] around the 1 and 2 word ones, and " " around 3 or more words - the idea being highly qualified traffic, and replacing lots of low qualified traffic on 2/3 products with a little high qualified traffic on many many... or am i being crazy in my search for good traffic?
There's a danger that displaying price will drive CTR under the magical 0.5% and your ad will stop being shown.
Another approach is to analyse your web logs for actual key phrases entered and use -ve selections to cut out the irrelevant search terms.
Use of "" and [] will definitely help you to pin down what searchers are typing. If you can follow this through to the checkout you'll be able to identify exactly where you're making money and where you're pouring it down the drain!
Cheers,
Col
Adwords is beautiful vs. Overture in the simplicity of using one set of ads for multiple kws and multiple forms of those keywords; saves alot of time, if that's what you want.
But when you want a separate headline for a each of a long list of kws, Adwords is much more unwieldy than Overture. It's tough to handle 100 or more separate Adgroups.
That shouldn't be necessary; perhaps Powerposting should handle different creatives or at least different titles, on a keyword by keyword basis. Or some other elegant solution.
Why isn't this possible? Or am I missing something? It would certainly help CTRs.
The very last post says it works in the 2 copy lines.
Hope that helps.
Thanks, but all that allows one to do is insert the keyword matched, not the keyword phrase searched. And it is very limited in terms of length, because the backup phrase has to fit on the title line as well. Not to downplay the dynamic feature--it's cool; but only if that's what you need.
Example: Say I'm selling cereal, and I don't want to list all of the individual brands in my keyword list. (For my product line, there are actually hundreds of varieties of the main searched word--and we sell them all). Or even if I don't mind entering in all the brands, I want the copy, or at least the ad title, to reflect the brand.
So I bid on "cereal" as my keyword, and someone subsequently searches "Captain Crunch Cereal". The dynamic feature on Adwords lets me insert the MATCHED word (cereal), not the SEARCHED phrase (Captain Crunch Cereal). There's not much use to me to dynamically insert "cereal". I want to dynamically insert "Captain Crunch".
If I can't do it dynamically, at least let me do it in bulk. Don't make me have 100 Adgroups for 100 types of cereal. At least with Overture, I'll just submit 100 ads, each tailored. But Adwords is inferior in this regard. A 100 Adgroup Campaign is not manageable, and gets more unmanageable if you have to scroll through a bunch of negative kws. If you have alot of negatives, it's less than unmanageable.
i'm going to try to use cURL and automate the standard process :-) i wish you all luck - maybe a script will be released soon!
