Excessive Capitalization

How do they do it?

[Wired Suzanne]

I see some advertisers use excessive capitalization. I tried it too, of course. However, after a few hours is was disapproved and I have to change my ads back.
The advertisers that I used as an example, however, are still there.
How do they do it?

Do I have to change my ads forth and back?

[martinibuster]

By excessive, do you mean every letter in a word?

Is this a new adwords account?
It seems like new accounts come under more scrutiny than the older accounts.

[webdiversity]

[webmasterworld.com...]

Msg #10

Seems that maybe it doesn't stop it after all

[Wired Suzanne]

I know about the dynamic ads. But I would like to use one word all capitalized in the ad text. Not in the title and not in the url. Just in the text.

Our account is from last September.

We already had some correspondence with Google. They replied that "Ads may run on Google before we review them. Therefore, you may see some ads appear for a short time on Google that do not comply with our guidelines. "

My ads run for a few hours before being disapproved. However, the sites I use as an example are showing these ads for days, weeks or maybe longer now.

Question to Google (to AWA): "Do let me know how me can match their ad campaign"

[martinibuster]

One word all capitalized is excessive. Don't sweat it.

If you see someone else getting away with it report them and get some sleep. You'll be doing Google and most importantly, yourself, a favor.

[anallawalla]

Sometimes the editors wake from a long slumber, i.e. weeks, and disapprove an ad that has been running for weeks. e.g. for an adjective (all lowercase) "website" (not the actual term) that has over 0.5M hits on the web (hence in common use), they asked us to change it to two words.

In other words, ads that break the "rules" will be picked up eventually.

- Ash

[Wired Suzanne]

Guys, I found out!
Google answered my mails.

Premium Sponsorships do not have these strict guidelines as AdWords Ads.

Now I just have to find out what the difference is between these ads and how to get these premium things.

Thanks for your help!

[Wired Suzanne]

Ok, I see.

The more you spend, the more you can do.
If you want to spend 15,000 US$, you are allowed to use EXCESSIVE CAPITALIZATION. If you do not have this kind of money. Sorry. Just normal ads.

[martinibuster]

Don't sweat it or lose any sleep.

Premium sponsorships have ended. When the current contracts are over, that's it. All the spots will belong to the proletariat.

Long live the revolution!