Adwords is Direct Marketing 101

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Adwords is Direct Marketing 101

comparing adwords to traditional media

GuyInChicago

9:46 pm on Jul 16, 2003 (gmt 0)

Is anyone reading these forums involved in "traditional" advertising activities like direct mail or package insert programs?

My experience so far has been that the same principles apply.

1. Know your audience (demographics)
2. Call to action
3. Show them the benefit of doing business/buying from you
4. Convey a sense of urgency
5. Test, test, test.

I've been impressed with Adwords so far. I'm managing accounts for a dozen clients or so and all are having success with the exception of one. His company's website is horrible, but he's loyal to the company that created it for him. He's got a good product, just a poor website to display it on.

hannamyluv

9:49 pm on Jul 16, 2003 (gmt 0)

Yeppers, direct mail rules help out a lot here. But I think that it applies to all areas of the internet, not just adwords. I think most people are catching on to that now.

Shak

9:51 pm on Jul 16, 2003 (gmt 0)

GuyInChicago,

Welcome to Webmasterworld [webmasterworld.com]

Adwords and other PBM (performance based marketing) is perfect for tradional marketers in my opinion.

1 MAJOR advantage which is just perfect is "Rapid Deployment" for a campaign, NO more waiting for artwork, proofs, database etc etc.

Just put it up, test, pause, test, pause, test...

Great topic you just started.

Shak

GuyInChicago

7:04 pm on Jul 23, 2003 (gmt 0)

Great topic you just started.

Shak

I thought so too, but apparantly it's just me and you!

webdiversity

7:35 pm on Jul 23, 2003 (gmt 0)

Or maybe the traditional marketers haven't found Webmaster World....

europeforvisitors

6:20 pm on Jul 25, 2003 (gmt 0)

Or maybe the traditional marketers haven't found Webmaster World....

Maybe not, but some of them have found AdWords and AdSense. I'm seeing AdSense ads from any number of travel-related companies that have been advertising in the back of magazines like THE NEW YORKER for years. I even saw an "Ad by Google" for British Airways on my site a couple of days ago.

webdiversity

7:04 pm on Jul 25, 2003 (gmt 0)

I saw the funniest thing today.

I am looking for an accountant who specialises in using Sage accounting software local to me.

I type in "sage accountant in X" where X is the location, all of the ads were for people selling the software, apart from one large national supermarket chain whose ad read "buy sage at X" free delivery on orders over �99.

good thing there is not software called parsley, dill and rosemary