If you choose not to syndicate AdWords,

are the editorial guidelines different?

[Learning Curve]

I'm still trying to figure out the AOL deal's impact on my AdWord ads and all my options.

If I choose NOT to syndicate my ads, can I go back to leaving the URL out?

Before AOL, I had really fine tuned that ad to sing. Now, with the changes in guidelines, the lower conversion rate for AOL ads for my product, and the delay in getting changes in your ads on AOL (currently, have waited days to see new ads on AOL after adding one word to title), I'm trying to figure out the economics of NOT syndicating the ads.

Any thoughts?

[andrewg]

The editorial standards should be uniform whether you choose to syndicate or not.

According to Google, you don't *always* have to list your URL or company name as long as it is clear what you are selling.

But they obviously leave themselves a wide area of discretion on that front.