Losing money on my campaign

[gsxraddict]

I set up two different sites on Adwords, i've lost
$120 on both sites. But i've made $12. Its pethetic, the ratios are horrible.

[inbound]

Try to be more specific.

Analyse your traffic to see the words that are being used to find you. Broad match is exactly that, broad.

If your adverts include the first 4 letters of your username then you may be surprised to hear that Google may deem the manufacturer on its own to be close enough to be a broad match!

You can check this by doing a synonym check:

~keyword

Any highlighted words in the results are synonyms according to Google.

Go through the searches that have been used to find your site and start creating a list of negative keywords such as any other products that the manufacturer makes (possibly with more wheels ;). Whilst doing this you should try to identify the terms that are specific to the subject in question, adding phrases that make sense with those keywords in may help.

A good list of 2 or 3 word phrases on broad match with a nice set of negative keywords may make a huge difference.

Bidding on single words (if you do) is a recipe for disaster.

Good luck.

[venrooy]

Like anything else - learning google takes a lot of practice.

I picked up the violin the other day and it sounded horrible - Stupid violin! :)

[Green_Grass]

"i've lost
$120 on both sites. But i've made $12. Its pethetic, the ratios are horrible"

It seems the OP has tried a little arbitrage without studying the system first. If it was so easy to make money on adWords/adSense arbitrage, we would all be rich.. ;-)