Welcome to WebmasterWorld Guest from 54.159.26.69

Forum Moderators: buckworks & eWhisper & skibum

Message Too Old, No Replies

Google AdWords: Landing Page Quality Update!

     

jim2003

2:55 am on Jul 8, 2006 (gmt 0)

10+ Year Member



"'.....From time-to-time, we improve our algorithms for evaluating landing page quality (often based on feedback from our end-users), and next week we're launching another such improvement. Thus, over the coming days a small number of advertisers who are providing a low quality user experience on their landing pages will see increases in their minimum bids. It is important to note, however, that the vast majority of advertisers will not be affected at all by this change, as they link to quality landing pages........"

At least this time Google is giving a heads up.

resham5

9:44 am on Jul 8, 2006 (gmt 0)

5+ Year Member



that's a good piece of info, thanks.
AdWords is just getting more and more expensive :)

hermes

12:29 am on Jul 9, 2006 (gmt 0)

10+ Year Member



if u block all robots with robots.txt to your landing page - how can google assess your landing page quality?

martinibuster

5:18 am on Jul 9, 2006 (gmt 0)

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Eeew. Checked my account. CPC rose 400% even though it appears no one else is bidding on the exact match that I'm bidding on. Landing page literally couldn't be more targeted so I don't know how the algo could justify jacking it up that much in the name of quality or auction competition. Strange.

exmoorbeast

10:25 am on Jul 9, 2006 (gmt 0)

10+ Year Member



Hold on tight!

eWhisper

10:48 am on Jul 9, 2006 (gmt 0)

WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member



if u block all robots with robots.txt to your landing page - how can google assess your landing page quality?

From Google:

Note: In order to avoid increasing CPCs for advertisers who don't intend to restrict AdWords visits to their pages, the system will ignore blanket exclusions (User-agent: *) in robots.txt files.

Source: [adwords.google.com...]

hermes

10:12 pm on Jul 9, 2006 (gmt 0)

10+ Year Member



You can stop a landing page review. Off the google site:

------

While we strongly recommend against restricting our system's automatic review of your landing page, you can edit your site's robots.txt file to avoid a review. The file must explicitly exclude your page from our system visits as follows:

To prevent AdsBot-Google from accessing your site, add the following to your robots.txt file:
User-agent: AdsBot-Google
Disallow: /

-------

Do you think one should play it safe and just exclude the landing page robot? My CPC may get better on a landing page review - but then it may get a lot worse. The former would be nice, but the latter I just cannot handle financially. So perhaps I should play safe?

eWhisper

10:53 pm on Jul 9, 2006 (gmt 0)

WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I've heard through the grapevine that if you ban adsbot you get the worst landing page quality possible as they can't assess a quality score so they error on the side of caution. After all, they are sending their visitors to that page.

Basically, that should make it almost impossible to stay competitive.

inbound

11:04 pm on Jul 9, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I have recently asked this question directly to my adwords rep, after a 24 hour wait I was told 'informally' that landing page quality was of 'great importance' to Google and denying the bot would probably 'be a bad thing'.

(we don't get preferential treatment, we are probably a top 90% advertiser, not 95%+)

If you think of this in terms of how webmasters see the world of advertising, it makes sense. Many people say Yahoo has gone downhill and Miva is way below them, Google is just trying to stop the slide down that slippery slope.

Unfortunately, it used to be that you could determine relevance by bid price (the OLD O/V model) but nowadays there are so many ways to make a living that Google has to try and stay ahead of the game (even though we might not think it is). As long as Google keeps it's quality high enough for 'average joe', it has little to worry about (even the collateral damage that we see in adwords min cpc and g serps).

skibum

5:25 am on Jul 10, 2006 (gmt 0)

WebmasterWorld Administrator skibum is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Could be a good thing or bad thing but having some "official" idea of what landing page/ad quality means would be nice.

It seems that just having the keyword you are buying a few times on the landing page helps tremendously. That would also be easy to get around with scraper/MFA sites (though better editorial review would help get rid of those) and if it ends up being much more than that, the minimum bids could end up putting the CPCs out of reach of many advertisers.

hermes

5:46 am on Jul 10, 2006 (gmt 0)

10+ Year Member



So landing page quality assessment has an automatic algorithmic component. But does anyone know if manual assessment comes into play - a google guy visiting your site to assess? That would be interesting to know.

exmoorbeast

8:14 am on Jul 10, 2006 (gmt 0)

10+ Year Member



Can't remember my source, but I think there is a manual review as well as the bot.

This could be from someone here in the company guessing though!

Great White Shark

9:27 am on Jul 10, 2006 (gmt 0)

5+ Year Member



Can someone please mention what is the criterion for the assesment? What are they looking for? What do they rank as a high quality \ low quality landing page?

ByronM

2:38 pm on Jul 10, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



So does that mean shopping comparison, ebay and other spamming sites will be marked up because the landing pages are pretty ambivilent?

hdpt00

2:48 pm on Jul 10, 2006 (gmt 0)



I can only imagine how desperate google now is to meat analyst predictions. This certainly proves it.

What a joke this system is turning into.

macker123

3:00 pm on Jul 10, 2006 (gmt 0)

10+ Year Member



From what I understand this is for the search network only not content, correct? I was under the impression the quality score does not apply to content advertisers.

netmeg

3:52 pm on Jul 10, 2006 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Is this necessarily a bad thing?

rohitj

4:05 pm on Jul 10, 2006 (gmt 0)

10+ Year Member



If you're one of the people whose suddenly deemed to have lower quality, then yes. If not, then for now it doesn't matter but it sets a standard of rate hikes that may eventually spread to larger groups based on respective content quality. Let's just hope by then we'll be able to jump ship for adcenter and overture.

elsewhen

4:38 pm on Jul 10, 2006 (gmt 0)

10+ Year Member



so far in this thread, martinibuster has been noticing changes... has anyone else noticed anything? is google rolling this out over time or is the 'damage' already done?

BillyS

4:46 pm on Jul 10, 2006 (gmt 0)

WebmasterWorld Senior Member billys is a WebmasterWorld Top Contributor of All Time 10+ Year Member



>>Is this necessarily a bad thing?

I think it's a good thing. I'm pretty sure I'm linking to exactly what a person is looking for.

bostonseo

5:07 pm on Jul 10, 2006 (gmt 0)



I'm surprised they are publicly admitting anything, they never have in the past.

netmeg

5:14 pm on Jul 10, 2006 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



I had one word go from 50 cents to a buck, but it was kind of a dodgy one to begin with.

jbgilbert

5:17 pm on Jul 10, 2006 (gmt 0)

10+ Year Member



Want to see a PERFECT landing page?

Do a search on <removed>

If Google ranks 1st (which they have been doing all day), go look at their landing page......... that must be a PERFECT landing page...

hehehehe

[edited by: jatar_k at 7:10 pm (utc) on July 10, 2006]

LeoXIV

6:18 pm on Jul 10, 2006 (gmt 0)

10+ Year Member



Do a search on ...

how can i view the landing page without w/o clicking?

[edited by: jatar_k at 7:08 pm (utc) on July 10, 2006]

hannamyluv

6:21 pm on Jul 10, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'm pretty sure I'm linking to exactly what a person is looking for.

Ahh... If only it were that easy. From what I have seen it is a combination of several things that go above and beyond the actual content of the page. I can't be 100% sure but from what I have seen things like the presence of a privacy policy, the quality of the design of the page and solid unique content on the page play a part.

You can be linking to exactly what the person is looking for but if G does not think that the page is "quality" as they think their searchers define it, you are at risk.

Think of it like Super Bowl ads. It is no longer enough to just have the $$$, you have to fit with the image that G is trying to put forward as well.

[edited by: hannamyluv at 6:23 pm (utc) on July 10, 2006]

tenerifejim

6:23 pm on Jul 10, 2006 (gmt 0)

10+ Year Member



In this case I think Google need to open their Algo as to what constitutes a 'quality landing page'. I am paying money for my rankings. This isn't the free serps.

Some of my landing pages have quite a bit of text in fancy graphic banners, etc. This, I am sure, Google cannot read and will drop my rankings / increase my cost as a result.

How is Google judging user experience?

This time, as a paying customer (not a free serp freeloader), I feel I have a right to know. Or I WILL go somewhere else.

hannamyluv

6:38 pm on Jul 10, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



This time, as a paying customer

Paying or not does not give you the right to advertise on their ste. They have the right to say yea or nay to whomever the choose.

Of course, what that will do to long term advertising, I don't know. Small guys get nervous if they have to think about whether or not they are "good enough" and may decide to not try at all.

But maybe they don't care. I mean if only eBay and a few other major players are the only ones advertising, G has made a tidy sum and they don't have nearly as much policing to worry about, which cuts back overhead.

bostonseo

7:31 pm on Jul 10, 2006 (gmt 0)



hannamyluv,

Paying advertisers may have more rights to information than Google would let onto publicly - hence all the lawsuits. Google cannot operate like they used when they were a private company. I cannot think of a single product or service you can purchase that you do not get an exact price for before purchase. U.S. Attorney General is looking into this.

netmeg

7:35 pm on Jul 10, 2006 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



I cannot think of a single product or service you can purchase that you do not get an exact price for before purchase.

natural gas, electricity, phone service (cell or otherwise), water...

There's lots of them.

But I thought the idea was that the ads were supposed to be like an auction, which I should think would let Google off the hook for having to guarantee pricing or placement.

hannamyluv

7:38 pm on Jul 10, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I cannot think of a single product or service you can purchase that you do not get an exact price for before purchase.

So, ebay and every auction house in the world will be doing what?

They are very open about this being an auction. The auctioneer can start the bidding at any price they like. If it gets too high, for whatever unfathomable reason, there is nothing you can do about it.

I am not saying that I like it. I had 3 sites hit in the last round that were tight, on-target sites that just were not pretty enough. All I am saying is that it is their perogative.

This 213 message thread spans 8 pages: 213
 

Featured Threads

Hot Threads This Week

Hot Threads This Month