Displaying An Ad for www.domain.com

Client Sees Them, I Don't

[Scott_F]

My client is wondering why they do not see their Google ad when they search for their www.domain.com in Google. I told them that Google doesn't display ads for www.domain.com searches because I never see them when I do a www.domain.com search. They are saying they see paid ads when doing searches for www.amazon.com or www.crateandbarrel.com, but I see none and never have. Is this a problem from my ip? Does anyone else see ads when you do a www.domain.com search?

[youfoundjake]

i just did a search for www.amazon.com and saw no ads
just got

Amazon.comOnline retailer of books, video games, toys, music, and video recordings. Region 1 DVDs and prices...
www.amazon.com/

Google can show you the following information for this URL:

Show Google's cache of www.amazon.com
Find web pages that are similar to www.amazon.com
Find web pages that link to www.amazon.com
Find web pages from the site www.amazon.com
Find web pages that contain the term "www.amazon.com"

why would he want to see ads for www.domain.com when he does that search which will ultimately pull up his site that people can click on, unless he wants to give his money away....

[Scott_F]

I spoke with them again and he sent me a screenshot. They were not ads he was looking at, just organic listings, which I told them in the first place...thanks for the help though.

[Eurydice]

This simple question has a complicated answer. It's also probably the second-most-asked question at GAW: "Why can't I see my ads?"

You add the KW <blue widgets> (and www.widgets.com, etc.) You then search Google about, oh, 0.0003 seconds later. You can't see the ad.

Or, you set this up, and your client searches and can't find her ad.

I had a client once who checked for his ad literally every ten minutes, all day long, and whenever he saw it, he'd click on it! LOL! This wrecked his CTR and conversions, but whatever.

Anyway, why can't you see your ad? First, look in Tools and check the Ads Diagnostic Tool. If there are problems, fix them.

Okay, everything is fixed and you still can't see your ads. Good thing that AWA is on vacation. Here's secret information.

Let's say you're in Denver; your client is in Nashville, and she sells blue widgets. Neither of you can see the ad, yet it's getting 10,000 impressions per day and 300 clicks. What's up with that?

Google optimizes the display of ads for you. GAW looks at the market, sees where the most clicks are happening, and shows the ads there. Similarly, GAW doesn't show the ad in dead markets.

If Miami and NYC have the hots for blue widgets, the ads will show there. But if Denver and Nashville have a low CTR, the ads don't appear there.

So: trust the data. Look at the numbers. You can't see the ad, but it's being displayed 10,000 times and you're geting 300 clicks.

Yes, but... the client really really wants to see her ad. What to do?

Set up an extra campaign. Put her top KWs and the ad in it. Now use geographical targeting and set it for 5 miles around her office. Use Dayparting and set it for office hours. Thus, when she searches for blue widgets, she will see her ad. Okay, this is a bit silly, but she gets her ad and you get peace and quiet.

[toddb]

add qwerty after the search. You will see your ad. It also is on teh search partners. Now how do they determine quality for th esearch partners if it is so rare on Google? That is my "?"

[poster_boy]

IMHO, I think it's a good thing that Google.com doesn't display paid ads for 'www.domain.com' queries... there's no clearer example that the user knows exactly where they want to go - so, no other listing is nearly as relevant...

That said, paid ads for 'www.domain.com' queries will show on Google's search syndication sites, like AOL.