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Ad Variations at "no extra cost"

     
10:39 pm on Jul 5, 2006 (gmt 0)

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This message now appears on the ad group 'Ad Variations' screen:

"Create an ad variation to test different messages, at no extra cost."

Which begs the question - are charges being considered for such tasks?

11:33 pm on July 5, 2006 (gmt 0)

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I found that wording quite strange as well.

They're not charging for additional variations now.

It seems one of those 'We'll give away free stuff for free' type of offers.

Could be better worded to make the point.

11:45 pm on July 5, 2006 (gmt 0)

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Which begs the question - are charges being considered for such tasks?

That would certainly be news to me. ;)

Could be better worded to make the point

I'll pass both of your commments along to the editorial team.

Here's my take on it: over the years I've heard many an advertisers (though usually newer ones) ask if there was an extra cost for adding additional ads to run in rotation. (I've heard the same question as applied to additional campaigns, or Ad Groups or keywords for that matter, though perhaps not quite as often.) I imagine this to be an effort to proactively address that question.

AWA