If I were sitting in Perry Marshall or Chris Carpenters class how would they teach me to do asuccessful Campaign?
To be honest I found out by trying some simple campaigns, I'd try that first and then come back with specific questions.
For a major kw we might just have 3.
1x exact match
1x phrase
1 x broad
This, we believe, minimises the effect of poor keywords on things like Ad ctr and quality score.
We will have at least 3 ads rotating until we believe we have written the killer ad.
A large campaign can have 000s of adgroups.
Really hope this helps.
Enjoy!
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