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Google Analytics Releases Two AdWords Reports

Closer integration between Analytics and AdWords

     
12:48 pm on Jun 28, 2006 (gmt 0)

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As part of Google’s ongoing efforts to provide more useful reporting information to advertisers, today we are introducing two new reports for Google Analytics, the AdWords Analysis report and the AdWords Keyword Positions report.

Google Press Release [google.com]

The AdWords Analysis report ties your AdWords account to Google Statistics. I can see this being incredibly useful for some deep drill down analysis.

I don't know if this is because the reports were just released, and one can't look back in time, but all the drill down reports on this particular one (such as browser, language, etc) are resulting in no data for me at present. Could be its just to early to run this report yet - time will tell.

The second report shows your analytic settings (including conversions) by keyword position. When one wants to take advantage of Position Preference [webmasterworld.com], now it can be done with conversion data by keyword position. This is a pretty interesting report that will really help people understand how their position affects conversions.

Overall, a very nice release from Google. One must have confidence in a product to tie in spend with a free analytics program that lets one really drill down into the campaign performance and to optimize everything.

1:26 pm on June 28, 2006 (gmt 0)

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Wow! hopefully G will have many such tools in near future for us.
2:38 pm on June 28, 2006 (gmt 0)

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The Conversions by keyword position report is really useful. It confirms what I guess most people have suspected all along, i.e. if you want great conversion, you want the T1 position top across the page. If T1 is not available, you want position 1, i.e. top in the right hand column. These positions outshine everything else in terms of conversions. At least for the 20+ top keywords that I just checked.

Google will be richer still, when everybody starts fighting for the T1:s. Apart from high relevancy, they require big budget and big bids.

3:57 pm on June 28, 2006 (gmt 0)

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Can Google Analytics be used for affiliate programs too?.
4:01 pm on June 28, 2006 (gmt 0)

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Interesting stuff. My initial investigating suggests the following:

For the widgets I sell my keywords perform best at T3 and 1 in terms of visitors. In terms of total conversions my best position seems to be 3.

That said there seems to be wide variations across keywords.

10:03 pm on June 28, 2006 (gmt 0)

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Can Google Analytics be used for affiliate programs too?

Yes - but you will be missing conversion data, which is the most important metric IMO.

10:05 pm on June 28, 2006 (gmt 0)

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But you still can't get a report which shows a double breakdown of your traffic sources for goods sold, for example:

Item Sold: Dog food

Sources:
- Google[organic]
-- dog food
-- discount dog food

- Google[cpc]
-- dog food
-- healthy dog food

etc

5:13 am on June 29, 2006 (gmt 0)

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will be usefull
 

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