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Does any one know the total number of keywords that I can have in an account?
deep_alley and others, here is an excerpt from a thread earlier in the year that will shed some light on this same topic:
...keyword limits vary per...and are dependent on how successfully keywords have been used in the account.
If you run into a keyword limit and need more, you may certainly contact AdWords support with a request. They'll review your account, and reply dependent on what they find there:
* An account chock full of thousands of keywords that are carefully selected and performing well? Your request will likely be approved.
* An account chock full of thousands of randomly picked keywords that aren't targeted to the products or services advertised? You'll likely get suggestions about how to streamline your keyword lists, and more effectively use keywords within the current limit.
Excerpted from this thread:
number of keywords (separate lines ) per ad group?
If all else fails, just open up a new account.
I'd advise caution with this solution, as there is the very real possibility of running afoul of the AdWords Terms and Conditions when opening multiple accounts. More info on the page linked-to below, or by contacting AdWords support if you'd like to explore your particular needs.
Can I have multiple AdWords accounts?
I've been living with that message for about 2 years. When I get stopped, I just go for kws to delete. They're are enough with zero impressions for enough time for me to conclude they're worthless.
I don't believe I've asked Google to up it. 50k is getting to be hard to manage. Not sure I want more. Many keywords I use now turn out to be useless guesses on my part and frankly could be eliminated.
What I did put in the "things I'd like to see" thread that is running is a request that the keyword search in Tools allow for a time frame. Right now, I find the "This week", "Last month", "All time" and the couple of other options too limiting. I'd like to go for 60 days or 90 days to decide what to delete.
Does anyone know if negative keywords at the Adgroup level count toward your "quota"?
With the "newer" expanded broad match, I find I need to use them pretty liberally within Adgroups.
Good question Israel. I'll confirm my thought (which is that they do count), and post again on Thursday. Funny, this rarely comes up since most advertisers don't bump up agains the limits - and I'm only about 75% sure of my answer - way less than I prefer to be. Usually, I'll give a solid yes or no at about 99.86% certainty. ;)
I know how to run my business. I don't like being told how to do it. This is how I make my living. I've been doing this for almost 3 years and making my living at it for 2 1/2.
I am and will continue to pursue other avenues besides Google. They'll continue to see less of my advertising dollar in the future. I don't need this aggravation.
Good question Israel. I'll confirm my thought (which is that they do count), and post again on Thursday.
I've now had this confirmed. Negative keywords do count towards the total 'quota' for keywords within one's account.
That said, Israel, if you (or anyone else) feels moved to write up a compelling argument as to why this should not be the case and/or how it has worked against you, I'll happily quote you in tomorrow's Advertiser Feedback Report.
Can't come up with a compelling argument except that I will say this:
No stats need be kept on the negative keywords. Once deleted, they're gone forever unlike regular keywords.
"Regular" keywords bloat your database since they must be available forever for reporting, ranking purposes, etc.
One reason Google limits keywords is to discourage the "dictionary uploaders" who have the potential to show for irrelevant searches.
Heavier use of negative keywords helps prevent this, providing more targeted ads. They provide the opposite effect that the "dictionary uploader" causes.
Negative keywords at the Adgroup level are likely to be "easier" on the system since they only have to be considered when an ad within the Adgroup shows, not whenever any ad in the campaign shows.
Besides, I've shot myself in the foot more than once putting negative keywords at the campaign level where they remain somewhat "hidden" from view. Later they'll turn up in a product name as a proper noun and I'll wonder why I get no impressions on my keywords ;)
Of course it does make sense to keep the obvious ones that will always apply at the campaign level. "free", etc.
It hasn't been a major issue for me, I was just curious....