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AdWords: What's the Total Number of Keywords?

'unmanagable number' message

     
1:56 pm on Jun 27, 2006 (gmt 0)

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Does any one know the total number of keywords that I can have in an account? I know that you can calculate by - 25 campaigns x 100 ad groups x 2000 keywords, but I'm not sure if this is right. I got a message today in my account that said I couldnt add any more keywords because my account was approach an unmanagable size of keywords. Has anyone seen this message in their account before?
Thanks
3:31 pm on June 27, 2006 (gmt 0)

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yes we've had that. We emailed our account manager and he upped the limit in minutes. You can also call the toll free number too.
7:26 pm on June 27, 2006 (gmt 0)

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You can also call the toll free number too

I dont have an adwords phone number. From where did you get it?
8:36 pm on June 27, 2006 (gmt 0)

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I had 55k keywords at one point and there were times where I couldn't add more. I never knew that just making a phone call would solve the issue.
8:37 pm on June 27, 2006 (gmt 0)

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I think the max is 50,000 keywords. If you have an account manager, you should e-mail or call your account manager and see if they can increase your limit. You may try using the 'contact us' link inside the AdWords interface and ask them for an increase, but that will usally take some time before they can review your request. If all else fails, just open up a new account.
8:48 pm on June 27, 2006 (gmt 0)

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I since have created another account. But even that one will be full soon. I have been looking into using AdWords API to manage all the keywords.
1:29 am on June 28, 2006 (gmt 0)

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Does any one know the total number of keywords that I can have in an account?

deep_alley and others, here is an excerpt from a thread earlier in the year that will shed some light on this same topic:

...keyword limits vary per...and are dependent on how successfully keywords have been used in the account.

If you run into a keyword limit and need more, you may certainly contact AdWords support with a request. They'll review your account, and reply dependent on what they find there:

* An account chock full of thousands of keywords that are carefully selected and performing well? Your request will likely be approved.

* An account chock full of thousands of randomly picked keywords that aren't targeted to the products or services advertised? You'll likely get suggestions about how to streamline your keyword lists, and more effectively use keywords within the current limit.

Excerpted from this thread:

number of keywords (separate lines ) per ad group?
[webmasterworld.com...]

If all else fails, just open up a new account.

I'd advise caution with this solution, as there is the very real possibility of running afoul of the AdWords Terms and Conditions when opening multiple accounts. More info on the page linked-to below, or by contacting AdWords support if you'd like to explore your particular needs.

Can I have multiple AdWords accounts?
[adwords.google.com...]

AWA

6:17 am on June 29, 2006 (gmt 0)

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Thanks for th info AWA.
I have recently come across this problem. i think i will immediately write to Adwords.
7:13 am on June 29, 2006 (gmt 0)

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I appear to have a 50-55k limit too, though I've seen others report being stopped at 15k or so.

I've been living with that message for about 2 years. When I get stopped, I just go for kws to delete. They're are enough with zero impressions for enough time for me to conclude they're worthless.

I don't believe I've asked Google to up it. 50k is getting to be hard to manage. Not sure I want more. Many keywords I use now turn out to be useless guesses on my part and frankly could be eliminated.

What I did put in the "things I'd like to see" thread that is running is a request that the keyword search in Tools allow for a time frame. Right now, I find the "This week", "Last month", "All time" and the couple of other options too limiting. I'd like to go for 60 days or 90 days to decide what to delete.

6:11 pm on June 30, 2006 (gmt 0)

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Contact them - The max is 1 million in our experience.
6:26 pm on June 30, 2006 (gmt 0)

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surely i can imagine 1mil kw's in an account that is being accessed by adwords api. i cant imagine logging into my online account with that much data.
11:52 am on July 2, 2006 (gmt 0)

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I don't know what the upper limit is but I know at least 1 person with a 1 million keyword limit ;)
3:47 pm on July 2, 2006 (gmt 0)

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It appears to correspond somehwhat to spend. I seemed to get an extra 5k or so when I was spending more, when I cut back, so did my allotment.

Could me my imagination....

Anyone else notice this pattern?

Israel

5:03 pm on July 2, 2006 (gmt 0)

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Does anyone know if negative keywords at the Adgroup level count toward your "quota"?

With the "newer" expanded broad match, I find I need to use them pretty liberally within Adgroups.

Thanks,

Israel

2:50 am on July 6, 2006 (gmt 0)

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Does anyone know if negative keywords at the Adgroup level count toward your "quota"?

With the "newer" expanded broad match, I find I need to use them pretty liberally within Adgroups.

Good question Israel. I'll confirm my thought (which is that they do count), and post again on Thursday. Funny, this rarely comes up since most advertisers don't bump up agains the limits - and I'm only about 75% sure of my answer - way less than I prefer to be. Usually, I'll give a solid yes or no at about 99.86% certainty. ;)

AWA

9:11 pm on July 6, 2006 (gmt 0)

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Unfortunately, just making a phone call will not solve the problem. I just spent 20 minutes on the phone with an Adwords rep and she refused to up my limit despite my explanations and repeated requests. I am not a happy camper. I am much more diligent with my pruning as of late, but due to a deadline I don't have the time to spend slogging through all my campaigns and groups right now. I'm in a transitional season that happens every year where I need an unusually high number of keywords to make it through the transition. It slacks off in a couple a months and things go back to normal. Did the rep care? NO.

I know how to run my business. I don't like being told how to do it. This is how I make my living. I've been doing this for almost 3 years and making my living at it for 2 1/2.

I am and will continue to pursue other avenues besides Google. They'll continue to see less of my advertising dollar in the future. I don't need this aggravation.

2:40 am on July 7, 2006 (gmt 0)

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Good question Israel. I'll confirm my thought (which is that they do count), and post again on Thursday.

I've now had this confirmed. Negative keywords do count towards the total 'quota' for keywords within one's account.

That said, Israel, if you (or anyone else) feels moved to write up a compelling argument as to why this should not be the case and/or how it has worked against you, I'll happily quote you in tomorrow's Advertiser Feedback Report.

AWA

5:40 am on July 7, 2006 (gmt 0)

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Thank you for checking that out, AWA2.

Can't come up with a compelling argument except that I will say this:

No stats need be kept on the negative keywords. Once deleted, they're gone forever unlike regular keywords.

"Regular" keywords bloat your database since they must be available forever for reporting, ranking purposes, etc.

One reason Google limits keywords is to discourage the "dictionary uploaders" who have the potential to show for irrelevant searches.

Heavier use of negative keywords helps prevent this, providing more targeted ads. They provide the opposite effect that the "dictionary uploader" causes.

Negative keywords at the Adgroup level are likely to be "easier" on the system since they only have to be considered when an ad within the Adgroup shows, not whenever any ad in the campaign shows.

Besides, I've shot myself in the foot more than once putting negative keywords at the campaign level where they remain somewhat "hidden" from view. Later they'll turn up in a product name as a proper noun and I'll wonder why I get no impressions on my keywords ;)

Of course it does make sense to keep the obvious ones that will always apply at the campaign level. "free", etc.

It hasn't been a major issue for me, I was just curious....

Israel

1:45 pm on July 7, 2006 (gmt 0)

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Works for me Israel, I'll pass that on. ;)

AWA

6:02 pm on July 8, 2006 (gmt 0)

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There is defenetly a keywords limit set by default but you can contact your account manager and ask them to help you out
 

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