How Much Content Traffic is there?

Specifically looking at USA

[exmoorbeast]

I was wondering how much traffic people can get in content compared with search. In the UK we can get about 10-15% the search volume.

Please don't write back saying depends what industry etc etc. Just those that can answer it please!

[Quadrille]

Please don't write back saying depends what industry etc etc. Just those that can answer it please!

Nobody can - you'll have to give more information.

Until then: "depends what industry etc etc."

[exmoorbeast]

This is aimed at people who buy a lot of traffic and are placed top 10 in content listings.

[koncept]

In the past, for some terms, particularly broad terms, I could get way more clicks from the content network than from the search network.

I can't really analyze this now because I have made seperate bids for each network. I now bid so low for content clicks that they are way down, unless it's a 'cheap' keyword. I did this because I didn't like the sites that were showing my ads.

("Content" network is kind of misnomer, isn't it?)

[DamonHD]

Hi,

I can get *waaaay* more traffic from content than search, even though I now separately price my content bids very low.

I use lots of (~100) negative keywords and some specific domain exclusions to keep traffic "quality" up, ie cost-per-conversion down.

(At the moment I'm finding the Search Network to be very poor value, and have disabled it for most campaigns.)

Rgds

Damon

PS But yes, it *does* depend heavily on your topic.

[Great White Shark]

We definitely get more return on content then on search. In fact search isn't so great these days but content is rolling.

[exmoorbeast]

Thanks very much guys. We do buy a lot of traffic accross multiple industries and have stayed away from content because of the affect of the low CTR. We still havent had it confimed by Google that content ctr affects the overall account quality score, so we might start a new account just for content.

It's encouraging to know that you can get more traffic than search though, i like that!

[TMF_Melissa]

I've recently separated out my content and search camp. for better CPL tracking

I'm finding content is a fickle thing - some products its great others it totally tanks.

[AdWordsAdvisor2]

exmoorbeast,

Your CTR on the content network does NOT impact your keyword's quality score. The quality score is based on Google.com traffic only.

AWA2