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Google getting precious about AdWords

     
3:23 pm on Apr 28, 2002 (gmt 0)

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Interesting article today from traffik dot com (not sure whether i can post url but if you go there you will it for sure).

It suggests that Google is vigorously editorialising on AdWords, asking for changes on such things as declared affiliation, punctuation, rejecting exclamation marks, or "special deal" type ads.

Even more nteresting is the suggesting that Google is trying to clean up their AdWords prior to getting them synidicated on other sites. AOL was mentioned. May 1st surprise anyone?

3:53 pm on Apr 28, 2002 (gmt 0)

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I got about 5 ads disapproved for rediclous thing. For example a keyword i used was said to be "too generic" even though it was very specific.

Also - I got an ad disapproved a few times for not "stating business name", which when you consider that my business name iq long enough, seems rediculous since google only give a VERY LIMITED space to put in words, why would I waste that space with my company name and not advertising what I sell.

I've noticed that since I've been forced to put in my company name my CTR has diminised quite a but, which is bad for them I guess because the lower the CTR the worse the method of advertising. Since they've got so strict, I basically have jumped down from $100 or so daily budget to about $4 - just so its still there, but I've stopped using it really.

4:32 pm on Apr 28, 2002 (gmt 0)

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chico_loco:
There doesn't seem to be any editing on AdWords Select. Is that an option for you instead of AdWords? I use "!" and some all uppercase, for example
4:57 pm on Apr 28, 2002 (gmt 0)

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>There doesn't seem to be any editing on AdWords Select

INTERESTING

5:29 pm on Apr 28, 2002 (gmt 0)

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They pulled this picayune stuff on us, too. A exclamation point here, a capital letter there, and they said to change all of it. But, weirdly, on only 1 of our campaigns. And then they arbitrarily deleted around 20 terms that were extremely appropriate for that site. I just shrugged and didn't challenge it; just a nit compared to the size of our other campaigns.

But, yeah, we were hit too, and while Google likes to think that they're going to avoid the Goverture growing pains, they aren't. They're going to pull the same arbitrary baloney that every other PPC gets around to pulling.

If they aren't going to be consistent, or even coherent, their sticks don't really matter. Just bring me more carrots.

12:22 pm on Apr 30, 2002 (gmt 0)

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Yesterday they asked us to change a campaign to drop the word "Here" in our headline.

Boy they *are* getting precious. I hope the AOL deal is worth it.

2:23 pm on Apr 30, 2002 (gmt 0)

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I got an email from them this morning to say that they would be reviewing all campaigns to check for the kind of stuff that Overture check. (I wont copy the email here because of copyright issues). But this probably means Google is reviewing everything.
4:19 pm on Apr 30, 2002 (gmt 0)

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By now Google has sent an email to all their advertisers explaining the editorial policies, something they should have done before they enforced them.

On the list of rules, I no longer see anything that talks about "identify business" or "identify affiliate status." Perhaps in response to feedback, and my article, they thought better of continuing to thrash around in this particular quagmire.

All that is remaining on that front is the strong suggestion that people be taken to the appropriate product page on your site, rather than a general page, which makes sense.

I'm sure most of you have received the email. I think this "storm" will blow over, but it does underline the fact that it is difficult running an editorial oriented organization, and Google could not automate their way out of these dilemmas.

At the end of the day, most of Google's rules will increase conversion rates on average, and search engine user satisfaction, on average. Some advertisers may find themselves annoyed by the preciousness of having the word "here" rejected (wha???) ... but that's about it.

4:52 pm on Apr 30, 2002 (gmt 0)

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Nah, just amused.
1:05 pm on May 1, 2002 (gmt 0)

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chiyo:
> Even more nteresting is the suggesting that Google is trying to clean up their AdWords prior to getting them synidicated on other sites. AOL was mentioned. May 1st surprise anyone?

Well done Chiyo.
[webmasterworld.com...]

It seems too much of a coincidence for these things not to be related.

1:08 pm on May 1, 2002 (gmt 0)

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Actually it was Andrew's suggestion in his article really. I have to give him credit (sigh..):)
1:59 pm on May 1, 2002 (gmt 0)

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No Pop-ups

We do not allow links that generate pop-ups when users enter or leave your site. We consider a pop-up to be any window, regardless of content, that opens in addition to the original window.

I guess aol.com won't get to run any ads then.

2:11 pm on May 1, 2002 (gmt 0)

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I assume the pop up issue is only for Adwords. Does Google also penalize sites for exit consoles in general?
2:22 pm on May 1, 2002 (gmt 0)

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interesting question jill. If they penalized or banned for exit pop ups and entrance pop ups they would ban some of the world's major newspaper and portal sites. Personally I wouldnt mind - there are less intrusive and more polite ways to get people to sign up for a newsletter or register. I dount though Google would do it as they would lose some good relevant sites like the new york times etc.

The key is that the more intrusive and common pop ups and such get the less likely surfers notice ANY pop ups - so they lose effectiveness over time as others use them, but the Web landcsape remains cluttered - ie the bar height has been lifted in athlectic terms.

Google is in a unique position to use their power to get rid of this clutter on the Web which threatens to strangle it, or cause people to turn off js altgether, depriving webdesigners of a useful technique for many other purposes.

Would they be that courageous?

3:22 pm on May 1, 2002 (gmt 0)

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I don't know if courageous is the term I'd use.. perhaps bold fits that move better. I don't know honestly, but they are certainly in a position at this point to make just about any changes they want. They're da bomb, as my daughter would say.
1:04 am on May 12, 2002 (gmt 0)

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Just got this e-mail from Google Adwords team:

Action taken: Suspended - Pending Revision
Issue(s): Unacceptable Phrase:

'Click'

:(

5:02 pm on May 12, 2002 (gmt 0)

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I read the editorial guidelines and the help section before really creating our ad's and I know they state in the guide lines;

No Explamation Point in title
No use of the word "click"
No double word usuage.

I thought they were pretty cut and dry myself.

7:48 am on May 13, 2002 (gmt 0)

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I thought they were pretty cut and dry myself.

Ooooooooohhhhh, really!