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It suggests that Google is vigorously editorialising on AdWords, asking for changes on such things as declared affiliation, punctuation, rejecting exclamation marks, or "special deal" type ads.
Even more nteresting is the suggesting that Google is trying to clean up their AdWords prior to getting them synidicated on other sites. AOL was mentioned. May 1st surprise anyone?
Also - I got an ad disapproved a few times for not "stating business name", which when you consider that my business name iq long enough, seems rediculous since google only give a VERY LIMITED space to put in words, why would I waste that space with my company name and not advertising what I sell.
I've noticed that since I've been forced to put in my company name my CTR has diminised quite a but, which is bad for them I guess because the lower the CTR the worse the method of advertising. Since they've got so strict, I basically have jumped down from $100 or so daily budget to about $4 - just so its still there, but I've stopped using it really.
But, yeah, we were hit too, and while Google likes to think that they're going to avoid the Goverture growing pains, they aren't. They're going to pull the same arbitrary baloney that every other PPC gets around to pulling.
If they aren't going to be consistent, or even coherent, their sticks don't really matter. Just bring me more carrots.
On the list of rules, I no longer see anything that talks about "identify business" or "identify affiliate status." Perhaps in response to feedback, and my article, they thought better of continuing to thrash around in this particular quagmire.
All that is remaining on that front is the strong suggestion that people be taken to the appropriate product page on your site, rather than a general page, which makes sense.
I'm sure most of you have received the email. I think this "storm" will blow over, but it does underline the fact that it is difficult running an editorial oriented organization, and Google could not automate their way out of these dilemmas.
At the end of the day, most of Google's rules will increase conversion rates on average, and search engine user satisfaction, on average. Some advertisers may find themselves annoyed by the preciousness of having the word "here" rejected (wha???) ... but that's about it.
Well done Chiyo.
It seems too much of a coincidence for these things not to be related.
The key is that the more intrusive and common pop ups and such get the less likely surfers notice ANY pop ups - so they lose effectiveness over time as others use them, but the Web landcsape remains cluttered - ie the bar height has been lifted in athlectic terms.
Google is in a unique position to use their power to get rid of this clutter on the Web which threatens to strangle it, or cause people to turn off js altgether, depriving webdesigners of a useful technique for many other purposes.
Would they be that courageous?