Lost Keyword History

[Williamsburg]

I won't go into the specifics now... but I've lost all the history on my Adwords keywords.

Since then, we've seen:

- 30% drop in click volume
- 14% increase in CPC
- Avg position went from 4.7 to 6
- Impression volume is down 38%

Have you run into this situation?
Any strategies you can share?
Any thoughts about how long a 'history' actually goes back? is time based or click/impression based?
I'm considering a shock approach...i.e. take 10 keywords and double their bids.

[toddb]

Had the same thing. Google denies it happened. They claimed increased competition wiped out every click that was .01-.04 for 3 days. Moving them exactly to .05. Then history corrected and lower bids came back.

My rep agrees that this is verging on impossible without having access to my account but they are of course unwilling to admit to anything on their end.

[Williamsburg]

toddb... how long - approx time &/or clicks - did that take?

I'm confident this something G didn't do... my problems began b/c of a 3rd bid tool.

[AdWordsAdvisor2]

Williamsburg,

I am confused as to what you mean by "lost your history." Did your keywords just suddenly start performing as if they were brand new, with no positive historical data to support them? Or did you actually lose statistical history in your account?

AWA2