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However, the small changes are often overlooked. It's pretty common to try and do something, realize the functionality isn't there, and then not realize it's been quietly added as it's not something you were looking for. Other times, you just didn't know Google snuck in a new feature when you weren't looking.
There are days I think Google ads at least one new thing a week - sometimes it might be an AdWords algo change, and therefore difficult to see, but there always seems to be something.
Here's a small list of some changes (some happened months ago) which didn't make the headlines:
That's the quick list I can think of.
What small changes have you noticed?
As someone who loves AdWords (and who also knows first-hand that the various teams that work on it are doing their best to build a world-class product that will lead to advertiser success) it's nice to hear the occasional positive comment. ;)
I know it was appreciated elsewhere, too, as at least one engineering manager has emailed me to say how nice it was to see your post.
Also, the ads are now prefilled with the last ad created for that campaign (when creating a new ad group) instead of the first one or the example.com ad from Mars. This feature was on for some time now, although there was a period when it was turned off or not working properly.
Yes, it's a convenience, since often I'm creating a second similar ad and often the display URL will remain consistent too.
However on the other hand, sometimes I've failed to amend a line and ended up with a 'mixed' ad that was sometimes most inappropriate.
Sometimes when those errors make it all the way to review, I receive a disapproval with helpful suggestions that my ad should be touting 'wadgets' instead of 'widgets'.
The suggested changes are always phrased in such a deadpan manner that they border on humorous! I wonder if they're human generated or automated.
It would be nice if that was a tuneable preference to prevent dolts like me from creating some strange ads. Not suggesting that I mess up that often, BTW.
AWA, you guys need to find a way to more effectively communicate these great features to clients. We have a MNDA with Google, dedicated account rep/maximizer, are one of the largest spenders in Australia etc etc, but half the time all the latest AdWords news comes via 3rd-party forums & blogs.