Three days later and I don't have a single expression. Can anyone shed any light?
Thanks
Three days later and I don't have a single expression. Can anyone shed any light?
Advenlo, I usually try to wait for a while for other members to post an answer, but in this case I couldn't resist. Especially since I wanted to get to it before AWA2 did. ;)
Anyway, with that preamble out of the way, the lack of impressions for your CPM based adverts is almost certainly due to the ads not having been reviewed and approved yet. This review/approval must take place before ads may may be shown on the Google Network.
Here's more info, excerpted from a recent online post on the subject:
...The key thing to know is that all new or edited ads must be reviewed and approved before they can appear on sites in the Google Network. So, for new (or edited) ads which are shown only on the Google Network, including image ads and site-targeted ads, you won't receive any impressions until they have been reviewed and approved...Tip: When your advertising needs allow it, you may wish to submit your new or edited ads early to mid-week. Here's why: ads are reviewed on a more limited basis over the weekend, so ads submitted late Friday or over the weekend may take longer to review than those submitted earlier in the week. Also, be aware that review time may vary with the volume of ads being edited and created -- so ads tied to a major retail holiday or event ideally would be submitted a bit in advance to account for higher volumes.
AWA
