Do Titles need to be descriptive?

[vincevincevince]

I recently saw an adword advert when searching for 'best widget engines' which promised:

Best Widget Engines
Look No Further. We Have It!
Best Widget Engines

Surely - that should be somewhere to find Best Widget Engines?

Arriving at the site there was nothing but a title and two large adsense blocks.

Is this allowed? Surely this is misleading advertising? Is that not illegal in the US?

Case 2:

A search for 'Buy stolen goods' yielded an Adword:

Stolen Equipment
Quality Pre-Reviewed Resources For
Stolen Equipment

This did not give me any resources about stolen equipment, but did have an Adsense advert as follows:

Stolen Vehicle
Look no further. We Have It! Stolen
Vehicle

Clicking that advert took me back to the site in case 1, which this time was filled with adwords for spyware removal. Great!

[netmeg]

I thought you weren't supposed to use superlatives (like "best") unless there was some corroborating evidence for this on your landing page. It used to be that your ad would get kicked back before you were even done submitting it if you tried that. Maybe that changed.

As for the rest - yea well. This is what you get when all the approvals on both the AdSense and AdWords sides are either automated or non existent.

[Israel]

I couldn't refer to the late soccer star George Best a while back.

This is what you get when all the approvals on both the AdSense and AdWords sides are either automated or non existent.

I've suspected as much since I found an ad running over a month with a typo in the URL (404 - page not found!)

Israel