I've been slowly dabbling with a few text ads. Gently tweaking my bids and refining my keywords. I've set my daily/monthly budget quite low, since I'm mostly experimenting right now anyway.
Until last night, I've only generated 800 impressions over a 2 week period. It appears that last night I hit some magical arrangement that my add now qualifies as "Content" acceptable for adsense users because my impressions just jumped to 2500 for the last 5 hours of exposure.
I can tell that I'm not in a competitive market because I've bid quite low on my max CPC and I have a low monthly budget but I can still find my ads regularly even using my most generic, broad, search keywords.
Here's my question(s)
1) What is CTR? I have assumed up until now that a 3% CTR means that for every 100 impressions, 3 of them will result in a "click", following the ad. (After 3300 impressions, I don't have 1 click through... I know, people may argue that I haven't written a compelling ad, but is this realistic?)
2) What is a conversion?
3) Are "Search" impressions different or more valuable than "Content" impressions?
Sorry this seems so simplistic but I'd like to know if I'm understanding the numbers correctly.
Thanks
PebĪ
1) you are right about the CTR formula, itīs the number of clicks you get upon impressions.
2) Conversion: is when someone that clicked on your add wines up doing what you wnated them to do when you set up your site. If you sell something, a conversion would be when someone ends up buying. If you have a hotel site, a conversion would be when someone ends up booking online. For that you have to instal Adwords codes in the page you determine the conversion has been achieved.
3) Search / Content: it all depends, in my case, and because the clients I have, I rather opt out Content , mainly because off all click fraud and low conversion. But once again, that's my particular case.
Hope I was helpful
Regards!
I figured it was straight forward but my numbers aren't adding up. I got 8500 impressions today and only 1 click. I'm under 0.01% CTR. I've read threads where posters have claimed a 20% CTR! I find that unbelievable. Can anyone even remotely confirm that they have ever achieved a rate of 1 click per 5 impressions? I'd be delighted with 1 click per 100.
What's a realistic CTR to aim for? 3%?
PebĪ
