However, when I look into my stats, the landing pages of these ads receive about 50% less page impressions than Adwords implies. Very weird because my Adwords stats have always been rather consistent with other stats. So now it suddenly looks like my ads are being clicked, and that the visitor is closing his browser window before my landing page is even loaded.
The page impressions I do get bring me the same number of conversions (like affiliate sales, subscriptions and (Adsense) clicks) as in the previous month.
So this month, my Adwords traffic (for certain ads) is 10 times higher, but the conversions stay the same, thus conversion ratio has dropped by 90%.
I am well aware of my conversion history and the average conversion ratio of specific industries. I also know the fluctuations one should expect in the business of online sales.
But this walks and talks like a competitor clicking my Adwords ads all day long to damage my business. I feel like being a victim of online crime and there is not much I can do but reporting this to Google, wich I of course I did.
But since this apparent fraud just doesn't stop I have decided to pause a few campaigns, cause this is getting out of hand.
Bad for my business and bad for Google.
Any of you having the same experience lately and how did you deal with that?
but they for some reason don't see the the guy at #6 position who clicks on my ads once or twice a week as click fraud
I wonder if they will see the guy who is clicking my ads XXX times a day as a fraudster:-(
Do you also pause campaigns because of this?
Do you also pause campaigns because of this?
i'll rephrace it the other way, why dont you pause the campaign/keyword or try change keyword CPC or positioning. may be at lower cpc it wont hurt you as much as its now.
may be at lower cpc it wont hurt you as much as its now
Well, the trouble is that over 90% of this specific campaign appears to be powered by fraudulent clicks. So lowering CPC will only lower the damage, but not end the damage. I fear the least damage is done by just pausing the campaign.
I have pulled the ad from Ad Words just because it became not cost effective for me. I suspect because of the click fraud but my time is too valuable for me to try figure that one out and then try to proof something to Google.
Eventually it's their problem if my site (as probably other sites) are not making any profit on the their PPC. I have other source of revenue. They do not.
PS: The overture probably 10 times worse at detecting click fraud. Google does decent job comparing to overture.
