Adwords Conversion Tracking

has it helped you?

[LeoXIV]

Hi,

Do you guys use the 'Adwords Conversion Tracking' code?

has it improved any of your metrics? (CTR, ROI, CPC..)

any opinion/comments welcome.

[DamonHD]

Hi,

Definitely helped me get cheaper conversions, maybe x3 on average, as CTR and click-cost are not always a good guide. I also compare this with other traffic sources.

Rgds

Damon

[LeoXIV]

thanks Damon, that is impressive.

so how that happens?

the more you convert > the more discount you get?

or

the more you convert for KW_1 > the more relevant is your ad for KW_1

or?

[jbgilbert]

Talk about the tail wagging the dog....

the more you convert > the more discount you get?

-- Nope

the more you convert for KW_1 > the more relevant is your ad for KW_1

-- Nope

Google does not use the conversion numbers to adjust anything in your other statistics, including ad relevancy.

[poster_boy]

has it improved any of your metrics? (CTR, ROI, CPC..)

No. But, the insight it provides allows you to impact the stated metrics in a positive way.

If you already have complete back-end tracking matched to Google's cost/volume/position data per keyword - it's inferior and not at all needed. If you don't, or would like a "second opinion", say, it's worthwhile and nice to have within the interface...