Power posting on Adwords

I've read all the threads, still don't see the use

[louponne]

I've been using Adwords since their inception. I have set bids on each ad, which determine the max I want to spend each time - and google then sets the max if my max is over the necessary max.

Thus, and despite having read all the enthusiastic threads here on power posting, I still don't understand the use of the time spent on fine-tuning and doing a cost-per-click for each keyword. (I can see the purpose of sending specific keyword-searchers to specific pages).
?

[vibgyor79]

Let's take an imaginary scenario -

An adgroup has a max CPC of $2.00 and has the following keywords

Blue Widgets (avg position 2.4)
Green Widgets (avg position 3.1)
Black Widgets (avg position 8.5)

In the above scenario, the keyword "black widgets" is shown in the second page of the search results. If you increase the max CPC of the entire adgroup, your overall costs will increase since it affects keywords blue and green widgets too.

If you use powerposting and set the max CPC of "black widgets" to $2.50, you can make sure the ad appears in the first page of search results for the search "black widgets". At the same time, it ensures that the costs of other keywords in the adgroup do not change.

Makes sense?

[louponne]

ok, I think I see what you mean - in other words, you're ready to pay more so that the most expensive one at least shows on the page, but you don't care if the least expensive ones stay at 2nd or 3rd position, right? What you're aiming for is to be sure that your ads always show up then, say, within the first 3 ads or so. Am I understanding?

[vibgyor79]

Yeah - but that was just an example that I gave. I basically use power posting to control the positioning of ads for individual keywords.