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We spend a fair amount on PPC each month, and up until recently it was handled by a 3rd party. We're planning on bringing it in-house, and I'm wondering if I should get certified. Everything I've read so far looks beneficial for professional account managers who cover several sites - is it any use for a guy who handles AdWords for just one e-comemrce site?
Any advice would be appreciated!
If nothing else, I found it useful to at least go through the training stuff and take the test, because there were all sorts of things in there that I didn't find in the regular help docs for AdWords. That might have changed; I took the test almost 18 mos ago. But at one time, it had more useful and relevant information than the normal docs.