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Google Advertising Professional

Manage a single site - is it worth it?

     

Luddited

12:45 pm on Jun 8, 2006 (gmt 0)

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Is there any benefit from becoming a Google Advertising Professional, if I only manage the AdWords campaign for a single site?

We spend a fair amount on PPC each month, and up until recently it was handled by a 3rd party. We're planning on bringing it in-house, and I'm wondering if I should get certified. Everything I've read so far looks beneficial for professional account managers who cover several sites - is it any use for a guy who handles AdWords for just one e-comemrce site?

Any advice would be appreciated!

1:06 pm on June 8, 2006 (gmt 0)

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i think it would be worth you doing it. what would happen if you lost your job? if you had this at least it's a kind of informal qualification and would make it a bit easier to get a similar job in the future. it qualifies you, not the company.

do it.. thats my honest opinion.

briggidere

2:53 pm on June 8, 2006 (gmt 0)

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well ... I would like to see one issue clarified: is this certification related to a person or an account?
If I get the certificate and then leave the company, would I still prove I am certified?
3:27 pm on June 8, 2006 (gmt 0)

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Yes, get an MCC account for yourself and put the one account under it.
3:30 pm on June 8, 2006 (gmt 0)

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The certification is for the person, not the account, nor the company. In fact, if you advertise the certification, you're sposed to make it clear that it's the person, and not the company who is certified (at least that's the way I understand it)

If nothing else, I found it useful to at least go through the training stuff and take the test, because there were all sorts of things in there that I didn't find in the regular help docs for AdWords. That might have changed; I took the test almost 18 mos ago. But at one time, it had more useful and relevant information than the normal docs.