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This is a feature where one can list the time of day and days of the week they wish their ads to run. Google will automatically start and stop the ads based upon advertiser settings.
In addition, one will be able to change Max CPCs based upon time considerations.
This feature will be released in June.
This feature is tied to the Time Zone Settings [webmasterworld.com] of an account.
How businesses are expected to use the feature:
Small Businesses: Set their ads to run during normal business hours. This will ensure that their phone doesn't ring at hours when they aren't in the office.
Sophisticated advertisers: Measure ROI based upon Time of day and day of the week. Then ads can be paused or CPCs changed based upon ROI considerations.
It's a very welcome release from Google, and should allow many a new level of control.
The 'coolness feature wish list'.
Not sure how many would ever use this, but it would definitely be one of those 'wow' offerings.
Allow a small business to tie their Google Calendar to their AdWords account. A SME could then set their appointments in the calendar, and as their time became too busy to answer the phone (think massage therapist who only has one table, a plumber who is out of the office on a call, etc) their ads would be automatically paused by the ad serving system.
Does anyone know if Adsense is also going to move to local time
this is going to be a major issue to address, thanks for pointing it out. now i'll wait to migrate till adsense is also ready with timezone setting.
its better to wait then to experiment as, as of now we can choose timezone setting only once
Does anyone know if Adsense is also going to move to local time? otherwise my reporting for the two will be out of sync.......
For the present, AdSense is not moving to local time. That said. I'll make sure the right teams know that to do so would be desirable.
wow......finally i am seeing atleast one of the request to adwords advisor resulting in implementation.
This is great news Google and thanks for seeing it through AdwordsAdvisor!
I can absolutely not take any credit - though I assure you that I do pass feedback from this forum on each and every week to a really large number of folks who have asked to hear it. And it is taken very seriously indeed. ;)
Speaking of feedback to pass along, the thread below (always one of my favorites) has sunk pretty far down the page...
Google Adwords Features I'd Like to See, #6
<edit> fixed unsightly typo </edit>
[edited by: AdWordsAdvisor at 8:45 pm (utc) on June 5, 2006]
Thanks, but here's the problem-I can reset my time zone in the uk and I can do it only once so there is no return to Pacific Time. Also the day setting is not available in the UK so as yet I cannot set my start and finish times-so it looks like I would be locked in to a midnight start for my campaign-seems odd that I should be offered the facility to set the time zone but not yet the timing of my campaign-will someone tell me if I can set my start/finish times yet in the UK? If not now, when?
AWA can you give us any idea when this feature will be made available?
natim, I've learned over time that it's best not to mention a hard date - as there is always the possibility that it could end up being earlier or later. So, rather than being wrong later on, I'd prefer to quote from eWhisper's first post, below. That's about as precise as I can get. ;)
This feature will be released in June.
Kewl: just got scheduling on my (UK-based) AW a/c.
Does everything that I want so I'm taking it for a spin!
ObBug: it seems that the "v" button to copy your schedule to other campaigns in a multi-campaign edit does not work.
PS. And it is a shame that the Scheduler and BO cannot paly together...
It will affect Adsense webmasters earnings
It might, might not. As an advertiser, any convenience google adds to the mix to make my job easier and get a better ROI, means I start to rabbit up advertising.
All things being equal, I'm probably looking at doubling the CPC we'll be willing to pay for our ads just as a result of the scheduling option.
The bad news is that all things aren't equal, and we WILL NOT be advertising on the content network until google cleans up its MFA act. Period!
By the way, Why whine about MFA sites on the content network - either you get a decent ROI or you don't.
Personally I find domain parking sites to be more suspect and usually cannot block them. And, there are just as many (as a percentage) MFA 'search' sites (IMHO).
I know it's cookie based and therefore not as accurate as the shopping cart logs, but it's proven close enough for me to use it to control my parameters (bids, budget, etc) for effective ROI control.
And now, we can control dayparting.
So, logical next step is to run some reports and see what times of day do best and make adjustments.
There are reports within AdWords that can now show clicks and spend and the usual "run" ads metrics / data by hour, but when I run the reports and include conversion metrics, the data is all hosed up. It looks like for each hour, it reports the day's average conversion metrics (same data repeated for each hour throughout 24 rows, then next day shows same thing).
I have allowed enough time to pass since the implementation of dayparting feature to have plenty of hourly data to look at. There are two reports with hourly data - Campaign Performance & Account Performance - which make sense since dayparting is a campaign level feature. Anyone know if the hourly reports are still being worked on, especially concerning the granularity of the hourly conversion metrics they contain?
Had to use the new feature without my glasses...
(Yep, I could use my external-to-adwords conversion data to determine my desired dayparting settings, but since times should be all synched within AdWords, and I've found it good enough for ROI control in the past, was trying to stick with similar reporting and stearing mechanisms and to also maximize my use of these convenient tools (features and reporting needed to accurately use them) that G has added.)