Adwords phrase and exactly

Adwords search

[1001studio]

Hi all,

I noticed that in my campaigns google do not show some phrase keywords but, at same time it shows exact same keywords.
I.E. my keys are "red shirt", [red shirt] and red shirt
If I search red shirt it return me my announce, so exact key works.
If I search red shirt cotton it do not return my announce (I've not any negative key)
With phrase it'd return me the two searches, correct?

Thanks

J

[Zaan]

it depends from actual CTR of a particular keyword.

if you have keyword
apple
in broad match mode the ad can be triggered for
cheap apple
query, however first apple keyword needs to have CTR above specified value. don't ask me about the value because I dont know it.

same goes for keywords which are in phrase match mode:
"red apples"
the ad could be triggered by
cheap red apples
query.

btw, note that there is a difference between
apple - broad match
"apple" - phrase match, but only one word
if you have apple as a broad match, then your ad can be triggered for example when user queries for fruit - google may treat it as a synonym, relevant match. to prevent such matches put your keywords in phrase match mode.

regards,
Zaan.

[subject98]

Raising bid price will make google happy and does wonders.....

[resham5]

moreover, google does not show your ad for every search that you do. Maybe, increasing your bid price and daily budget will help improving your ad's visibility. You could also try using the Ads Diagnostic tool in the tools section of your account.

[1001studio]

thank all for reply.

I've a high budget, correct to be shown and the bid permit the key to be at first three positions in searches. But it seems that phrase does not work correctly.

And other issue is that some words I bid, tried to raise to very high bid, never shown on google.

It's google italy...

J