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"Double Serving" - 2 sites with the same keywords

Googles will not allow double serving

   
12:04 pm on May 20, 2006 (gmt 0)

5+ Year Member



Hi there,
not sure if anyone else has come across the same problem. I am trying to run 2 campaigns for different areas. These 2 campaigns have keywords that crossover although they are for different companies.

I noticed only 1 campaign would show at a time. I asked google why. They replied that they don't allow "double serving", that is, 2 ads with the same keywords. They also stated that "we do not make exceptions for accounts with different target audiences or for accounts handled by third parties."

I understand the reasons behind this but my argument is that because these campaigns run in different locations, they should not (in theory) show in the same areas. I realise that the Google Location targeting is not very accurate when it comes to towns 20 or 30 miles apart. But, if I was running campaigns using a 50 mile radius on 2 different sides of a country I fail to see how I can be "double serving"?

Anyone else had any experience of this? Hope there's an easy answer that I've missed!

Cheers

1:22 pm on May 22, 2006 (gmt 0)

10+ Year Member



One way round this is to set up a second Adwords account. I did get permission from Google to do this many moons ago ...
7:59 am on May 30, 2006 (gmt 0)

10+ Year Member



" One way round this is to set up a second Adwords account. I did get permission from Google to do this many moons ago ... "

Do they allow you to do on 2 sites in Same keyword? They are granted you to do that?

9:13 am on May 30, 2006 (gmt 0)

10+ Year Member



"Do they allow you to do on 2 sites in Same keyword? They are granted you to do that? "

No. If you have a second account, it needs to be linked. It is a violation of the TOS unless the businesses of each account are distinct (Wavey, that might aply to you). This is answered more eloquently elsewhere on this board I believe.

You need to create an MCC, all that jazz.

9:54 am on May 30, 2006 (gmt 0)

10+ Year Member



There is a technique called "Search Blockade"

Hope u find what you are looking for

[edited by: eWhisper at 12:21 pm (utc) on May 30, 2006]
[edit reason] Please don't drop links. See TOS. [/edit]

5:21 pm on May 30, 2006 (gmt 0)

10+ Year Member



Do they allow you to do on 2 sites in Same keyword? They are granted you to do that?

Sorry for the late reply ... have been enjoying the UK bank holiday :)

Yes ... they did allow that. But the bids were on behalf of two different companies that I managed PPC for at the time. (They were both engineering firms performing complementary services).