Ad Impr Click CTR CPC
Add 1 7552 113 1.50% $0.25
Add 2 2239 34 1.50% $0.25
Add 3 4015 52 1.30% $0.25
Add 4 56061 673 1.20% $0.25
Add 5 5449 60 1.10% $0.25
Add 6 3266 36 1.10% $0.25
Add 7 1225 13 1.10% $0.31
Add 8 229 2 1.00% $0.25
Add 9 506 5 0.90% $0.25
Add 10 296 2 0.80% $0.31
Could someone explain why "Ad 4" receives so many impressions while it does not have the higher CTR?
On must of my campaigns the highest CTR is also the ad with the highest impressions.
But like in 30% of my adgroups this is not so.
Why!?
* Did you start all ads on the same day, or have some ads been running longer than others?
* Have the ads always been set for 'optimized' rotation, without exception?
* Relative to above points, what date range are you looking at?
If some ads have been running longer than others, or if ad delivery was not always set to be optimized, and you are looking at a date range that covers (for example) 'all time', then delivery may not appear to have been optimized, although that may be the current setting.
Just a thought.
AWA
Could you give one example of how one of those factors could cause this?
Ad 4's copy is obviously more likely to get viewers to click on the ad, so the CTR is obviously going to be higher. (No one is going to write ad copy this bad, but it shows the point.)
Here's a bonus example-
Ad 4 keywords- "widget"
Ad 1 keyword- "blue widget"
More people will probably search for the broader "widget" than the more narrow "blue widget" so the number of impressions on ad 4 will be much higher.
Did you start all ads on the same day, or have some ads been running longer than others?
Have the ads always been set for 'optimized' rotation, without exception?
Relative to above points, what date range are you looking at?
Now, respecting this :
Here's a bonus example-
Ad 4 keywords- "widget"
Ad 1 keyword- "blue widget"
More people will probably search for the broader "widget" than the more narrow "blue widget" so the number of impressions on ad 4 will be much higher.
Since all of this ads are in the same adgroup, it seems you are suggesting that "certain keywords will more likely trigger certain ads" ... is this correct?
I asked this same exact question on separate thread here: [webmasterworld.com...]
You know what, I have this other thread :
[webmasterworld.com...]
Somehow, I doubt that the only factor in account is higher ad CTR. If that the case I would not having this behavior in campagins that have run for months.
Did you start all ads on the same day, or have some ads been running longer than others?
I was always wondering if it would make sense to "reset" longer running ads by changing their copy in order to give the copy competition a fresh start. What's your input on that?
Since all of this ads are in the same adgroup, it seems you are suggesting that "certain keywords will more likely trigger certain ads" ... is this correct?
If ad1 is tied to keyword1 and ad2 is tied to keyword2,
Explain that please, what you mean "tied"?
This is just ONE ad group. All the keywords are dump there as well as a bunch of ads.
How are keywords "tied" to some ads?
So, this is a "Normal" Adgroup :
[pre]
[b]Ad Headline Impr Clicks CTR[/b]
Widgets Samples 597892 7175 1.20%
Cool Widgets 7531 60 0.80%
Best Widgets 7758 54 0.70%
Super Widgets 8036 56 0.70%
[/pre]
As you see the Ad with higher impressions is the ad with higher CTR.
But now look at this :
[pre]
[b]Ad Headline Impr Clicks CTR[/b]
Best Widgets 2294 78 3.40%
Super Widgets 2287 78 3.40%
Cool Widgets 2263 77 3.40%
Widgets 184064 5154 2.80%
[/pre]
Why adwords keep showing the ad with the headline "Widgets" alone more often, even if the other three have a higher CTR?
Again I'm analyzing March-to-May numbers, and this adgroup has been running since September last year.
The Normal group has the following keywords: Widgets Samples, Cool Widgets, Best Widgets, Super Widgets.
The Abnormal group has the following keywords: Best Widgets, Super Widgets, Cool Widgets, Widgets.
Most likely, many more people are going to be searching for "widgets" than "super widgets" so it is obvious that the "widgets" keyword is going to have more impressions than "super widgets."
Let's say that the keywords on those adgroups are :
widgets
blue widgets
red widgets
widget samples
Of course different keywords in both campaigns.
AWA, can you please answer this question:
When selecting the 'optimize ad' option, is the ad optimized for the collective set of keywords (at the ad group level) or for each individual keyword?
Thanks.
But now I don't even understand your question :(
Could you exemplify it?
How do you have different ad copy headlines in the same ad group?
Well, I just created a bunch of ads when I created the adgroup. Each ad with different headline just to diversify and different ad text as well.
Is that bad/wrong?
When selecting the 'optimize ad' option, is the ad optimized for the collective set of keywords (at the ad group level) or for each individual keyword?
I'll try, fischermx. :)
If creatives are optimized for the collective set of keywords in the ad group, the highest CTR would always win - skewing more impressions towards that winning creative. Collective CTRs are shown so it's easy to gauge.
It would be more complex if Google reviews each creatives performance against each individual keyword... making it a bit tougher to read who the winner should be in any individual situation.
Based on your situation, it seems like there's either a bug or it is more complex than it seemed to be on the surface. So, I'm trying to learn from the AWA if it's A. or B.
Do I make any sense?
