And my ad copy looks like :
Widget1 - Get Widget1 Here.
Other ad copy looks like :
Widgets - Get Cheap Widgets Here.
So, if a user search for "Widget1", will google prefer to show the add which contains the keyword "Widget1" in their title? Or is it some random stuff?
Also, let's say that historically "Widgets" keyword have a higher CTR and the first ad copy example also get the most clicks.
Again a user search for "Widget1", which ad will Google show?
the system just rotates the ads, and which ad shows is not connected to which keyword was searched at all.
Just wondering if this still apply these days.
Under Campaign settings:
1. Optimize: Show better-performing ads more often
2. Rotate: Show all ads equally
The first option will give preference over time to the ad with the highest CTR, the second will split the distribution 50/50 for your own testing purposes.
Dynamic keyword insertion tends to have a higher CTR, but - as I mentioned - this won't be a determining factor of which ad shows unless you decide to allow Google to optimize ad serving by CTR.
I would suggest using the keyword insertion tool so you have your keyword in the ad.
I don't think Google would show an ad over another because the keyword is in the ad.
Thanks for your opinion.
I'm really going nuts here. I'd almost swear that I tested this months ago when I started on adwords. I did a test and got that conclusion, though I knew it was written no where.
Still, I'd like to hear someone official or more opinions, because this is not mentioned anywhere on the help.
Why do the ads in my Ad Group have different 'Served' percentages?
If the ad served percentage (%) is different for each ad in your Ad Group, please keep in mind that it is normal for ads to appear with varying frequency. The following factors influence how often a given ad appears.
1. Ad serving: By default, all campaigns are set to automatically optimize your ad serving.* This means that if one ad has a higher clickthrough rate (CTR), it will show more frequently than the other ads in your Ad Group. This system automatically favors better performing ads that are proven to drive more traffic to your site.
2. Time: If an ad is created late in the day, it will have a lower ad served percentage at the end of the day than the existing ads. This difference will decrease over time.
3. Approval status: If an ad has yet to be reviewed and approved by AdWords Specialists, it'll only appear on Google.com. If it isn't yet generating impressions on the Google Network, an ad will have a lower ad served percentage.
Note: If you choose not to take advantage of optimized ad serving, ads within an Ad Group will be shown in even rotation. Keep in mind that without optimized serving, ads with lower CTRs will be shown just as often as your better performing ads, which can lower your average position and result in less relevant clicks.
Does Google prefer to show an ad with the searched keywords on the ad copy over an ad that doesn't?
Google prefers the higher CTR, and ultimately the higher effective CPM. Why would they "prefer" anything else?
Now, take a look at this :
[webmasterworld.com...]
As I continue analyzing my near 50 adgroups today, I found this more and more often.
Google not showing the ad with higher CTR all the time, but else ad.
In some of my campagins I see, that my ad with higher CTR is an ad that does not contain the searched keywords. However, a keyword rich ad is showing 10x more impressiosn than the ad with the higher CTR.
All this is what make me doubt about how exactly Google decide which ad to show.
It is a bit old, but AWA suggest a connection betweek the ad copy and the keywords!
So, does it exist or not? May be that was old and does not apply anymore.
I think I have to explain it clear.
I have thes keywords in my adgroup:
widget tutorials
red widget tutorials
tutorials on widgets
tutorials on red widgets
I have these two ads (just the headline is shown)
Ad Copy 1 : Best Widgets Here ( CTR 2.0%, 1000 impr)
Ad Copy 2 : Widgets Tutorials ( CTR 1.0%, 9000 impr)
Even "Best Widgets Here" ad has a higher CTR, it seems that adwords keep showng "Widgets Tutorials" more often even with the lower CTR. Like if Adwords check that the keyword the trigger the ad is more related to certain ad copy and take preference on it.
Any idea? Is this correct? false? my imagination?
"When selecting the 'optimize ad' option, is the ad optimized at the ad group level or for each individual keyword?"Is that about right?
And then - secondarily, you're wondering why your ad distribution appears inoptimal - lending credibility to the theory that it's optimized for each keyword. How's that?
