Say I have an ad group with 25 keywords in it and about ten keywords get 95% of the clicks and they have a good CTR. Now the other 15 keywords get just about zero clicks and zero impressions but I leave them in there becuase occasionaly they snag a click.
My question is, do these low impression, low click keywords drag down my ad group in anyway. For instance, if they get zero clicks and impressions for 5 days, does that hurt my ad group and raise my CPC to maintain position.
Thanks
[webmasterworld.com...]
my point was almost identical, but with a subtle difference.
do these low impression, low click keywords drag down my ad group in anyway.
i dont think that low impression/low click keywords cause any harm... but my question is do low CTR keywords bring down an adgroup?
