Are negative keywords case sensitive?

[Hissingsid]

Hi,

Could anyone answer the question "Are negative keywords case sensitive?".

I've tried a few experiments and they appear to be or am I not waiting long enough for new negative keywords to take effect?

Thanks

Sid

[Israel]

Keywords are never case sensitive in Adwords. You don't need to be concerned about case at all.

Israel

[poster_boy]

Keywords are not case sensitive. It's possible for you to add the same keyword in different cases, but the system reads them as the same (lower case). Both may accrue traffic, and reporting variations between the traffic on the terms is random. They share the same history and are judged the same way in the auction (assuming that the CPC set for each keyword is the same).